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Cash-Rich Ultra Luxury Travelers Boost Spend, Seek Wellness in 2025, Flywire Survey Reveals
80% of those surveyed are planning to spend more on trips next year; almost half of those who spend $25K per vacation plan to spend much more than before 97%
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[{"type":"text","content":"80% of those surveyed are planning to spend more on trips next year; almost half of those who spend $25K per vacation plan to spend much more than before 97% ultra luxury travelers say they are likely to take a trip to reduce stress, reduce anxiety and/or fully unplug in the next year Discerning travelers continue to prioritize simplicity and security for high-value payments BOSTON, March 31, 2025 (GLOBE NEWSWIRE) -- Elite travelers are seeking highly-personalized, exclusive and high-end travel experiences that will enhance their own wellbeing, according to a new report from Flywire Corporation (Nasdaq: FLYW), a global payments enablement and software company. And on a quest to feel recharged and enriched, these ultra luxury travelers are prepared to pay what it takes to have unique access to experiences. Among those who spend more than $25,000 per vacation, almost half say they are prepared to spend much more than before for once in a lifetime travel experiences. Flywire’s new report, Unlocking ultra luxury travel in 2025, based on a survey of more than 500 ultra luxury travelers from the U.S., details the preferences of this elite class of travelers and the implications for the travel providers who cater to this market. Exploring topics from accommodation preferences and high-end advisors to payment security and choice, the findings suggest that to meet travelers’ demands, providers will need to offer seamless customer experiences and exclusive experiences that are personalized, high-touch and frictionless from start to finish. “Our research shows us that ultra luxury travelers are as motivated by the ability to unplug from the world in their travels as they are to have once-in-a-lifetime experiences. More so, many of them are planning to spend more in pursuit of these experiences than before, reflecting luxury travel's resilience and expanding global appeal,” said Colin Smyth, SVP and GM of Travel at Flywire. Ultra luxury travelers value tailor made experiences and highly personalized service interaction, relying on advisors for true luxury experience Luxury travel is about more than just exclusive accommodations, according to 92% of respondents it’s more the access to people, places and experiences that represent all that is authentic about a destination. Moreover, half of respondents said that, for them, luxury travel is de...