Business
Fluidra Accelerates Digital Strategy with Acquisition of Pooltrackr
BARCELONA, Spain, May 07, 2025--Fluidra, a global leader in equipment and connected solutions for the pool and wellness sector, has acquired 100% of Pooltrackr, a best-in-class Software-as-a-Service (SaaS) platform that streamlines every aspect of operations for pool and spa retail and service professionals.
About this update from Fluidra, S.a.
[{"type":"list","items":[{"val":[{"type":"text","content":"A bold step forward in building the most connected and intelligent digital ecosystem in the pool and wellness sector.","length":117,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":117,"olType":false},{"type":"list","items":[{"val":[{"type":"text","content":"State-of-the-art software platform that streamlines every aspect of operations for pool and spa retail and service businesses.","length":126,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":126,"olType":false},{"type":"text","content":"BARCELONA, Spain, May 07, 2025--(BUSINESS WIRE)--Fluidra, a global leader in equipment and connected solutions for the pool and wellness sector, has acquired 100% of Pooltrackr, a best-in-class Software-as-a-Service (SaaS) platform that streamlines every aspect of operations for pool and spa retail and service professionals.","length":326,"tagName":"p"},{"type":"text","content":"This acquisition reinforces Fluidra’s commitment to digital innovation and marks another key milestone in delivering on the company’s strategic plan. It directly supports our strategy of differentiation through digital, technology, and experience, and further positions us to lead the transformation of the pool sector. It strengthens our leadership in the connected pool experience, expands our software capabilities, and accelerates our goal of creating a fully integrated digital ecosystem that simplifies business operations for pool professionals, while also laying the foundation to deliver greater value to pool owners through connected, data-enabled service experiences.","length":678,"tagName":"p"},{"type":"text","content":"Transforming the Industry Through Connectivity","length":46,"tagName":"p"},{"type":"text","content":"With a strong and growing customer base in Australia and New Zealand, Pooltrackr’s platform is a one stop solution, for the pool professional that integrates critical operations such as ERP, Point of Sale, accounting, payments, and water testing hardware. Its scalable architecture will allow Fluidra to extend value across the pool management chain, while improving productivity, decision-making, and customer service to pool owners.","length":434,"tagName":"p"},{"type":"text","content":"Ben Richards, Managing Director of Pooltrackr, commented: "Joining forces with ...