Business
Fluent, Inc. Announces Preliminary Financial Metrics for 2019
NEW YORK, Jan. 14, 2020 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, today announced that it expects
About this update from Fluent, Inc.
[{"type":"text","content":"NEW YORK, Jan. 14, 2020 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, today announced that it expects to exceed its previously provided guidance for full-year 2019. These expectations are based on preliminary financial data and subject to final reporting and audit procedures. The Company's updated outlook and previously provided guidance are reflected below:\n Full-Year and Fourth Quarter 2019 Full-year 2019 revenue is now anticipated to be $280.8 - $281.8 million, representing growth of 12% compared to full-year 2018 and an increase from previous guidance of $265 - $267 million. This reflects anticipated fourth quarter revenue of $79.1 - $80.1 million.Media Margin is now anticipated to be in the range of $93.0 - $94.0 million, representing an increase from previous guidance of $87 - $88 million. This reflects anticipated fourth quarter Media Margin of $25.7 - $26.7 million. Ryan Schulke, Fluent’s Chief Executive Officer, commented, \"The improvement in our core commercial trending we noted in early November gained considerable further traction as the quarter progressed, closing out the year on a particularly strong note. We look forward to discussing our final full-year results in March.” As previously announced, the Company is scheduled to present at the 22nd Annual Needham Growth Conference on Wednesday, January 15 at 8:40am Eastern time, and will participate in one-on-one meetings throughout the course of the day. The presentation will be webcast live and archived at http://wsw.com/webcast/needham94/flnt. Additionally, the Company has made an investor presentation available on the Investor Relations section of its website at http://investors.fluentco.com/. Definitions of Non-GAAP Financial Measures Media margin is defined as revenue minus cost of revenue (exclusive of depreciation and amortization) attributable to variable costs paid for media and related expenses. Media margin is also presented as percentage of revenue. About Fluent, Inc. Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent, Inc. drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, th...