Business
Fluent Announces Third Quarter 2024 Financial Results; Strategic Pivot Accelerates with Growth of Commerce Media Solutions
Revenue of $64.5 million for Q3 2024 and $189.2 million for YTD 2024 Commerce Media Solutions revenue grew 341% to $10.4 million (16% of revenue) from $2.3
About this update from Fluent, Inc.
[{"type":"text","content":"Revenue of $64.5 million for Q3 2024 and $189.2 million for YTD 2024 Commerce Media Solutions revenue grew 341% to $10.4 million (16% of revenue) from $2.3 (3% of revenue) in Q3 last year with gross profit margin of 33% in the quarter compared to 24% for the consolidated business Commerce Media Solutions annual recurring run rate currently exceeds $50 million demonstrating strong traction in executing strategic pivot to a fast-growing market NEW YORK, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a partner monetization and customer acquisition solutions leader, today reported financial results for the third quarter and nine months ended September 30, 2024. Don Patrick, Fluent’s Chief Executive Officer, commented, \"During the third quarter we continued to accelerate our shift in focus and revenue mix to Fluent’s Commerce Media Solutions, previously referred to as our Syndicated Performance Marketplaces. This strategic shift represents a significant opportunity for our business, as a growing number of media owners and advertisers are turning to commerce media to maximize the impact of their digital advertising initiatives. Mr. Patrick continued, “Commerce media enhances customer monetization by using first party data to interact with customers across the entire purchasing experience, and according to BCG estimates, experts are predicting commerce media will account for over 25% of digital media spending by 2026. Fluent is uniquely positioned to address this shifting demand with a comprehensive suite of solutions that address the numerous high volume verticals including ticketing, retail, quick-service restaurants, and more. Since its launch in early 2023, revenue generated from Commerce Media Solutions has grown year over year at a triple digit pace, with $10.4 million in revenue generated for the current quarter at 33% gross profit (exclusive of depreciation and amortization) margin and 33.7% media margin as a percentage of revenue, and a current annual revenue run rate of over $50 million1. This growth is supported by 14 years of deep industry experience with our owned and operated marketplaces where we have driven successful customer acquisition for our media partners and advertisers and built a robust database of first-party customer data that is a key differentiator for us in the market.\" Mr. Patrick conclu...