Business
Fluent Announces Recipients of Inaugural Business Empowerment Program to Support Minority and Women-Owned Businesses
Five entrepreneurs were selected from over 270 applications for company’s $250K digital marketing program NEW YORK, Jan. 15, 2021 (GLOBE NEWSWIRE) -- Fluent,
About this update from Fluent, Inc.
[{"type":"text","content":"Five entrepreneurs were selected from over 270 applications for company’s $250K digital marketing program\nNEW YORK, Jan. 15, 2021 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, announced the recipients of its first Business Empowerment Program, an initiative focused on supporting minority and women-owned businesses. Five recipients, including: Official Black Wall Street, CapWay, Waiver, EDEN BodyWorks and Jopwell, will each receive $50,000 worth of digital marketing resources to support and accelerate business growth. Following a year where minority and women-owned businesses were severely impacted due to the COVID-19 pandemic, coupled with historically limited opportunities for funding and growth, Fluent launched the Business Empowerment Program on October 27th, 2020. As part of Fluent’s ongoing DEI initiative, the Business Empowerment Program supports minority and women-led businesses to succeed in today’s digital economy. Fluent received almost 300 applications from businesses representing a diverse set of industries and objectives across North America. The application window for the 2021 program closed on December 31st, 2020. “As a team, we are proud to announce the grant recipients of this program and to bring light to a difficult year by giving back in the best way we can,” said Matt Conlin, President and Co-founder of Fluent. “We are excited to support these businesses by offering them marketing resources they don’t currently have access to, which will help take their company to the next level. We can’t wait to see what they’re able to achieve!” As part of the application process, business owners shared examples of how the program would further drive their business goals. The five recipients were chosen through a multi-tiered, committee-led selection process, resulting in the following Business Empowerment Program roster for 2021: Official Black Wall Street is a digital platform and app connecting consumers to Black-owned businesses, while giving Black entrepreneurs the resources and exposure needed to thrive. CapWay is a financial technology startup that focuses on opportunities and positive financial experiences for those who have been unsupported by the traditional financial system.Waiver is a financial technology company which blocks overdraft and maintenance fee...