Lifestyle
NATURE'S OWN TARGETS SMALLER HOUSEHOLDS AND KETO-FRIENDLY CONSUMERS WITH NEW PRODUCTS
America's No. 1 selling bread brand, Nature's Own, has added seven new products to its portfolio, expanding its Small Loaf series with additional varieties and its Keto Life offerings to include hot dog buns and a multigrain loaf.
About this update from Flowers Foods, Inc.
[{"type":"text","content":"New Small Loaf varieties, Keto Life Hot Dog Buns and Keto Life Multigrain Loaf add additional choice in established platforms to satisfy market trends","length":155,"tagName":"p","attribs":{}},{"type":"text","content":"THOMASVILLE, Ga., May 1, 2025 /PRNewswire/ -- America's No. 1 selling bread brand, Nature's Own, has added seven new products to its portfolio, expanding its Small Loaf series with additional varieties and its Keto Life offerings to include hot dog buns and a multigrain loaf.","length":289,"tagName":"p"},{"type":"image","alt":"Nature's Own (PRNewsfoto/Nature's Own)","displaySize":"","headline":null,"caption":"Nature's Own (PRNewsfoto/Nature's Own)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":219,"url":"https://media.zenfs.com/en/prnewswire.com/7114bcd41b3431d00144df775a9753b7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/zYq5trP5ivGmq5ruBnpuiQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM4NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7114bcd41b3431d00144df775a9753b7","width":400,"height":219}},"href":"https://mma.prnewswire.com/media/2677990/Nature_s_Own_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The new products meet the needs of two growing market trends: Nature's Own Small Loaves are well suited for smaller households seeking to maximize freshness while minimizing cost and waste—and for larger households seeking variety—the Keto Life lineup is perfect for consumers living a low-carb lifestyle. As the bread category sees a growing split between premium, better-for-you choices and value-focused purchases, Nature's Own is uniquely positioned to deliver on both fronts with trusted quality, variety and innovation.","length":533,"tagName":"p"},{"type":"text","content":""With consumers at the center of everything we do, our new lineup was thoughtfully developed using direct feedback and real insights from the families we serve," explains Krystle Farlow, senior director of brand management. "We've expanded our portfolio to deliver a variety of delicious, better-for-you options that don't compromise on flavor or value. These products not only reflect what today's shoppers are asking for—they also uphold Nature's Own brand promise of no artificial flavors, colors, or preservati...