CSR booking engine that will allow the company to integrate its technologies with other payday on-line portals to attract more leads resulting in more potential profits for Cash Now Licensees.

Cash Now News Ft. Lauderdale, Fla.--(BUSINESS WIRE)-- April 26, 2005-- Cash Now Corporation, (CHNW) a pioneer and continuing leader in the on-line payday loan and check-cashing industry, today announced it has launched a new web-based lead generation CSR booking engine that will allow the company to integrate its technologies with other payday on-line portals to attract more leads resulting in more potential profits for Cash Now Licensees. The payday loan business is booming, says Andrea Zecevic, Cash Now's President. The number of outlets now offering these low-dollar, super-quick loans has doubled to over 20,000 in the last four years. Industry growth from predominantly stand-alone check cashing storefronts, has been fueled largely by the Internet and savvy, new marketing techniques. Behind the success of many of the new breed of payday loan lenders is the Florida based payday loan lead generation and software system licensed by Cash Now Corp (www.cashnow.net). Payday loan companies are quickly realizing that the marketing solutions offered by Cash Now to generate new borrowers for their cash advance products are more cost effective and productive than using their own systems. The various Cash Now payday advance portals and affiliates can generate in excess of 5,000 payday loan applications each day for their Licensees and clients. Zecevic says "We're acting as a behind-the-scenes marketing department for our payday lending clients. Not only have we been able to slash their marketing costs by over 90% through our proprietary on-line methods, but we've dramatically increased their coffers. Some of Cash Now's clients are simply looking for fully completed loan applications from qualified borrowers, while some are looking for fully packaged loans, where Cash Now does all the underwriting and the Licensee simply funds the loan request. Cash Now can provide these clients with a guaranteed number of new applicants each week for as little as $18 per lead non-packaged and under $34 for a packaged loan. Lenders come to Cash Now, not just to purchase new applicants, but to literally replace their in-house marketing initiatives. Cash Now's prices are lower than most lender's own on-line paycheck loan lead generating programs, and the service Cash Now offers is actually at extremely competitive rates while providing uncompromised quality. The company is as innovative as they are successful with their main loan product being the exclusive and filterable payday loan leads at a cost of $18 but they also deliver a non-filterable cash advance lead for only $10. At one time, the payday loan business was derided because the fees on an percentage basis appeared to be extremely high. But because the loan amounts are so low, the actual dollar cost to the borrower is actually quite low, often less than what banks charge for a bounced check. Borrowers aren't complaining. Just before Christmas last year, more than 10 million people took out a payday loan. Consumers praise the ease of qualifying and the speed of acquiring cash they cannot get from "traditional" lenders. For more information on these offerings, visit www.cashnow.com or call 1-866-778-2996. ABOUT CASH NOW Cash Now Corporation (CHNW.PK), a pioneer in the payday loan and check cashing industry, is developing the most comprehensive menu of services in the cash advance industry, all centered on the Cash Now brand. The company's proven business model includes licensing to corporately operated joint venture locations across the U.S. and Canada. Additionally, Cash Now's website is one of the most advanced payday lending portals in existence, offering key insights to clients and potential clients alike - as well as the ability to complete payday loans on-line, via a phone call or in person. Cash Now offers a Payday Loan License program, Payday Express; a Payday Loan and Check Cashing License known as Check Express and an Authorized Agent Program for existing retail establishments; and a host of related financial services for small and medium-size businesses. Profit Guide magazine recently ranked the Cash Now Group 10th in its list of the 50 fastest growing and most promising emerging companies. Safe Harbor Statement Information in this press release may contain "forward-looking statements." Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Cash Now's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Cash Now's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities. ------------------------------------------------------------------------ Contact: Cash Now Corporation Andrea Zecevic, Toll Free: 1-866-778-2996 a.zecevic@cashnow.com