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Genefa Murphy Named to First-Ever Elite 18 Customer-Led CMOs List for 2023
The Elite 18 recognizes and celebrates the leaders who push a customer-first agenda above all else SAN RAMON, Calif.--(BUSINESS WIRE)-- Five9 (NASDAQ: FIVN),
About this update from Five9, Inc.
[{"type":"text","content":"\nThe Elite 18 recognizes and celebrates the leaders who push a customer-first agenda above all else\n\n\n SAN RAMON, Calif.--(BUSINESS WIRE)--\nFive9 (NASDAQ: FIVN), a leading provider of the Intelligent CX Platform, announced today that Five9 CMO Genefa Murphy was named to the Elite 18 customer-led CMOs list for 2023 powered by Influitive. The Elite 18 awards highlight and recognize leaders who push a customer-first agenda above all else and are doubling down on customer programs that drive engagement and adoption by celebrating their customers’ successful journeys to drive growth.\n\n\nThe Elite 18 customer-led CMOs list is comprised of executives who place budget, headcount, and technology behind their customer-led programs, prioritize their customer-first strategies, and openly share how they are succeeding by putting their customers’ journeys at the center of their marketing efforts with their peers and the market at large.\n\n\nMurphy is recognized for consistently exploring new opportunities to bring people and technology together to create engaging customer experiences in efficient and effective ways. Since joining Five9 as CMO, she has evolved and matured the Five9 customer and partner advisory board programs and led the development of many successful campaigns designed to educate, engage and energize customers and prospects.\n\n\nFor example, Murphy and her team launched the Five9 CX Maturity Model and Assessment, a framework to help enterprises understand where to begin their digital transformation journeys and how to make meaningful progress. Developed with input from leading contact center analysts, the model allows organizations to assess their current CX maturity level, map out transformation goals and embrace incremental levels of sophistication to realize tangible business results.\n\n\nAdditional customer-focused campaigns launched by Murphy include Five9’s Collaborative Intelligence campaign, encouraging CX leaders to embrace the idea of humans and machines working together to deliver the customer experience of the future, and The Metric Gap campaign, which guides CX leaders to the right metrics to ensure CX success. She is also a limited partner and coach for Stage 2 Capital Catalyst—an invite-only program that supports early stage B2B software companies in scaling their businesses by combining Venture Cap...