Business
Small Business Sales Edge Up as Consumers Spend More Per Transaction this December, Fiserv Reports
MILWAUKEE, January 05, 2026--Fiserv, Inc. (NASDAQ:FISV), a leading global provider of payments and financial services technology, has published the Fiserv Small Business Index for December 2025, indicating small businesses closed out the holiday season with modest gains. The seasonally adjusted Index climbed to 144, while year-over-year sales grew (+1.6%), due to higher average ticket sizes and steady demand for essentials.
About this update from Fiserv, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":220,"height":220,"url":"https://media.zenfs.com/en/business-wire.com/6b47fd1eb7e4948cbdec15e088828434"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/UMaHDnyDAp7zk65NyLCKAw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTQyMDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/6b47fd1eb7e4948cbdec15e088828434","width":220,"height":220}},"lazy":false},{"type":"text","content":"Fiserv Small Business Index rises to 144 as year-over-year sales increase +1.6%","length":79,"tagName":"p","attribs":{}},{"type":"text","content":"MILWAUKEE, January 05, 2026--(BUSINESS WIRE)--Fiserv, Inc. (NASDAQ:FISV), a leading global provider of payments and financial services technology, has published the Fiserv Small Business Index for December 2025, indicating small businesses closed out the holiday season with modest gains. The seasonally adjusted Index climbed to 144, while year-over-year sales grew (+1.6%), due to higher average ticket sizes and steady demand for essentials.","length":444,"tagName":"p"},{"type":"text","content":"December sales rose month-over-month (+0.8%), while transaction volume remained flat. Compared to 2024, average ticket sizes were up (+2.0%), signaling that consumers spent more per purchase during the holiday period.","length":217,"tagName":"p"},{"type":"text","content":""December’s sales gains show the resilience of small businesses during a competitive holiday season," said Prasanna Dhore, Chief Data Officer at Fiserv. "Consumers focused on essentials and made selective discretionary purchases, driven by ongoing cost pressures. These patterns, resulting in modest monthly sales growth, highlight how small businesses continue to adjust in a challenging economic climate."","length":427,"tagName":"p"},{"type":"text","content":"Key Takeaways","length":13,"tagName":"p"},{"type":"text","content":"Holiday Demand Boosts Retail Sales","length":34,"tagName":"p"},{"type":"text","content":"Retail sales among small businesses rose (+0.9%) month-over-month and (+0.3%) year-over-year, with Core Retail (excluding volatile categories) posting stronger (+1.1%) year-over-year growth. Sporting Goods (+5.2%) led annual gains, supported by increased foot traffic (+5.8%).","length":276,"tagName":"p"...