FIRSTIME DESIGN LTD ANNOUNCES TRADING SYMBOL CHANGE AND Q2 RESULTS

FOR IMMEDIATE RELEASE

OTC Disclosure & News Service

New Berlin, WI -

FIRSTIME DESIGN LIMITED announces TRADING SYMBOL CHANGE AND Q2 results

               New Berlin, Wis., August 2, 2012 — FIRSTIME DESIGN LIMITED (FTDL) announced today
that its OTC trading symbol has changed from MDLL to FTDL, which took effect at the close of
business on July 20, 2012. The company’s trading symbol now reflects the acronym of the company’s
name, FirsTime Design Ltd.

FTDL also went on to report record results for Q2 of 2012. Most notable were net revenues of $1,659,000 – an increase of 43% over the same period last year. Second quarter GAAP net gain increased to $117,000, a significant accomplishment when compared to last year’s Q2 loss of $86,000.

            “We believe the revenue and profitability generated in the first two quarters signify a major turning point for the company, and they are the direct result of our corporate re-structuring. I am very pleased with the Company’s execution and solid second-quarter financial performance,” said Christopher D. Bering, President of FirsTime Manufactory (the company’s wholly owned subsidiary). “New account acquisitions, new market penetration, our industry-leading designs, quality, and services have led to extremely good quarterly financial results this year. Furthermore, we believe our ability to reduce operating expenses, while continuing to elevate margins is a clear indication our strategy is working.” Bering went on to say, “The past 19 months have been a challenging period of transition and reorganization, but the hard work is beginning to pay off. We will continue to be diligent about all parts of our operating strategy in order to continue the positive momentum we have experienced through the first two quarters of 2012.”

About FirsTime Design Limited

FirsTime Design Limited, through its subsidiary License Products, Inc., does business as FirsTime Manufactory, a cutting-edge, world-class designer, marketer and distributor of timepieces and home décor products sold through major national and regional retailers. 

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which may be based upon beliefs, expectations and assumptions of the company’s management and on information currently available to management, are generally identifiable by the use of words such as “believe,” “expect,” “anticipate,” “plan,” “intend,” “estimate,” “may,” “will,” “would,” “could,” “should,” or other similar expressions. Additionally, all statements in this document, including forward-looking statements, speak only as of the date they are made, and the company undertakes no obligation to update any statement in light of new information or future events. A number of factors, many of which are beyond the ability of the company to control or predict, could cause actual results to differ materially from those in its forward-looking statements.  These factors include: the degree of success of the strategy to reduce expenses and to increase revenue; the actions of competitors; and the ability of the Company to provide the necessary cash to meet operating and working capital requirements.

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