Business
First Watch Brings a Fresh Take on Breakfast to the Heart of Back Bay
The Beloved Brand Expands Massachusetts Footprint with Boylston Street Opening BOSTON, Jan. 07, 2026 (GLOBE NEWSWIRE) -- First Watch, the leading daytime
About this update from First Watch Restaurant Group, Inc.
[{"type":"text","content":"The Beloved Brand Expands Massachusetts Footprint with Boylston Street Opening\nBOSTON, Jan. 07, 2026 (GLOBE NEWSWIRE) -- First Watch, the leading daytime dining brand known for its chef-driven breakfast, brunch and lunch menu, has officially opened its newest Boston location in the heart of Back Bay. Following its successful introduction to the region with the Hanover opening in January 2025, the restaurant continues its New England expansion with the debut of its Boylston location at 777 Boylston St. in Boston. At 3,100 square feet, the new First Watch features seating for 130 guests, including an outdoor patio, ideal for warmer months, a Back Bay inspired mural and a full interior bar where customers can enjoy brunch cocktails like the Million Dollar Bloody Mary, Spiked Lavender Lemonade, Pomegranate and Mimosas. As part of its commitment to local culture and community, the Boylston location also showcases a custom Boston inspired signage installation at the entrance of the restaurant, by local artist Blind Fox (@BlindFoxArt). First Watch is known for its modern approach to breakfast and brunch, with every dish made to order using the freshest ingredients and no heat lamps, microwaves or deep fryers. Fan favorites include Avocado Toast, Lemon Ricotta Pancakes, Farmhouse Hash, The Traditional Breakfast and the brand’s signature Million Dollar Bacon. The all-day menu also offers lunch options such as the Pesto Chicken Quinoa Bowl, Superfood Kale Salad and handcrafted sandwiches. First Watch’s Boylston team will start each morning juicing fresh fruits and vegetables for an array of fresh juices, including Morning Meditation, Kale Tonic and Purple Haze. The restaurant also takes immense pride in its socially responsible Project Sunrise coffee, sourced by women coffee farmers based in South America. To celebrate the opening, customers who dine in at Boylston Wednesday, January 7 through Friday, January 9 will receive a free cup of Project Sunrise coffee with their meal. To commemorate the official opening, First Watch hosted a spirited “first pour” ceremony, where members of the restaurant’s leadership team raised a toast alongside state representatives as special guest Wally the Green Monster poured the brand’s signature Project Sunrise coffee. The celebration followed a week of community engagement during which the Boylston team...