Business
25 Years of Service: First Horizon Bank and Bristol Motor Speedway Celebrate Official Sponsorship Milestone
First Horizon Bank (NYSE: FHN or "First Horizon") is proud to celebrate 25 years as the "Official Bank of Bristol Motor Speedway". Since 2001, the Memphis-based bank has been one of Bristol Motor Speedway's longest active sponsorship partners.
About this update from First Horizon Corporation
[{"type":"text","content":"MEMPHIS, Tenn., March 19, 2026 /PRNewswire/ -- First Horizon Bank (NYSE: FHN or "First Horizon") is proud to celebrate 25 years as the "Official Bank of Bristol Motor Speedway". Since 2001, the Memphis-based bank has been one of Bristol Motor Speedway's longest active sponsorship partners.","length":314,"tagName":"p"},{"type":"image","alt":"First Horizon and Bristol Motor Speedway logo","displaySize":"","headline":null,"caption":"First Horizon and Bristol Motor Speedway logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":160,"url":"https://media.zenfs.com/en/prnewswire.com/120c3a9f92a226e928a7b232c6bff72d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/v1255Q6Aqlkibqa1grYSJQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI4Mg--/https://media.zenfs.com/en/prnewswire.com/120c3a9f92a226e928a7b232c6bff72d","width":400,"height":160}},"href":"https://mma.prnewswire.com/media/2938010/First_Horizon_Bank_and_Bristol_Motor_Speedway.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""We take great pride in our 25-year relationship with the NASCAR racing legacy that is Bristol Motor Speedway," said Greg Perdue, Tri-Cities Market President for First Horizon. "Marking this key sponsorship milestone as the 'Official Bank of Bristol Motor Speedway' aligns with our commitment to investing in places that give people great experiences and serving our communities in unique ways that help grow our brand."","length":448,"tagName":"p"},{"type":"text","content":""At Bristol, the best partnerships feel like family traditions and First Horizon has earned that place here," said Jerry Caldwell, President and General Manager of Bristol Motor Speedway. "This 25th anniversary is a big moment for two Tennessee brands, and our shared values keep us moving forward together with the same focus on growth, service and community."","length":381,"tagName":"p"},{"type":"text","content":"Race fans will notice the First Horizon brand is visible at strategic points around the Bristol Motor Speedway campus, including inside the world-famous oval in addition to designated exterior locations at the Entrance 3 Dragway marquee sign and on the Elevator E tower near Gates 6 and 7 at the oval. The bank also enhances the fan experience with a convenient ATM ...