Press release
First Citizens Bank Names Chief Marketing Officer
Michelle Draper, former Silicon Valley Bank CMO and 30-year financial industry veteran, to lead marketing and client experience RALEIGH, N.C., Oct. 17, 2024
About this update from First Citizens Bancshares, Inc.
[{"type":"text","content":"Michelle Draper, former Silicon Valley Bank CMO and 30-year financial industry veteran, to lead marketing and client experience \nRALEIGH, N.C., Oct. 17, 2024 /PRNewswire/ -- First Citizens Bank today announced the appointment of Michelle Draper to Chief Marketing Officer (CMO). Most recently, Draper served as Chief Marketing and Sales Strategy Officer of Silicon Valley Bank (SVB), a division of First Citizens Bank.\n\n \n \n \n \n \n \n\n \nIn her role serving the First Citizens enterprise, Draper leads a marketing organization nationwide dedicated to building upon the company's customer-centric vision that delivers solutions, experiences and capabilities based on customers' needs.\nDraper brings more than three decades of marketing leadership with a proven track record of growing market share, brand leadership and building customer and stakeholder loyalty to her new role. While serving as Chief Marketing and Strategy Officer for SVB between 2013-2023, she led critical initiatives that advanced SVB's mission to increase the probability of its clients' success. Understanding the unique needs of the global innovation economy, Draper strengthened SVB's client experience capabilities by building teams focused on strategy alignment, experience design and customer insights.\n\"Michelle has a long career in financial services and has been instrumental to SVB's success for more than a decade, leading global marketing and strategy initiatives,\" said Jeff Ward, First Citizens' Chief Strategy Officer. \"Michelle's laser focus on the customer will support First Citizens' drive toward our long-term goals and will advance our vision to further strengthen our brand and reputation with clients and prospects seeking the financial solutions we deliver.\"\nFirst Citizens Bank has served personal, business, commercial, and wealth clients in building financial strength for more than 125 years. Following its recent acquisitions of SVB in 2023 and CIT in 2022, First Citizens has grown while continuing its legacy of strength, stability and long-term thinking that has spanned generations.\n\"As First Citizens continues to grow, I look forward to strengthening our position as a company known for client centricity and our unique ability to serve our clients at every stage of their personal, business or entrepreneurial journeys,\" said Draper.\nBefore jo...