Immedia Broadcasting plc
27 September 2005
27 September 2005
Immedia Broadcasting Plc
GlaxoSmithKline Consumer Healthcare commit to a new two-year advertising
contract
with Immedia's live radio station Lloydspharmacy Live
Immedia Broadcasting Plc ('Immedia'), the UK's leading provider of live tailored
radio for retailers, today announces that GlaxoSmithKline (GSK) Consumer
Healthcare has just signed up to an unprecedented two-year broadcast package
with Immedia's radio station Lloydspharmacy Live. The radio service provided by
Lloydspharmacy exclusively reaches 52,000 pharmacy customers each and every hour
and plays for 9.5 hours per day.
GSK has been an avid fan of the broadcast medium since Immedia's Lloydspharmacy
Live was launched two and a half years ago. Since its inception GSK has used the
leading community pharmacy chain's airwaves as an educational tool to raise
awareness of key healthcare issues.
Peter Hinkley, Sales Director at GlaxoSmithKline Consumer Healthcare said '
Lloydspharmacy Live provides a channel through which we can work with Lloyds
pharmacies to drive awareness of seasonal healthcare issues and advertising
campaigns with Lloydspharmacy customers (as well as healthcare assistants and
pharmacists). Lloydspharmacy Live is a valuable media source that we believe has
clear benefits for customers, pharmacy staff and of course our business.'
More than 60 other suppliers have also taken advantage of the medium since its
launch by Bruno Brookes in 2003 - with many taking advantage of the additional
staff training option.
Mark Green, Commercial Director for Lloydspharmacy commented, 'Lloydspharmacy
Live is designed to educate and entertain our customers and staff and we have
never strayed from the initial aims of the station - to be responsible,
informative and pioneering. It is a strategy that works well. We are
communicating key healthcare messages in a way we know our customers can relate
to and respond to.'
Bruno Brookes, CEO, Immedia Broadcasting Plc added: 'We are delighted that GSK
has signed this new two-year contract with Immedia to continue advertising on
our highly successful radio station Lloydspharmacy Live. We are now
consolidating existing client relationships as well as developing new ones, as
we solidfy our presence in the retail sector. It is a competitive market and
for traditional terrestrial radio operators, advertising commitments are usually
on a more short-term basis. Thus this makes GSK's new two-year contract with us
especially pleasing and differentiates Immedia's in-store radio as a medium to
which advertisers want to commit long-term.'
For further information please contact:
Immedia Broadcasting Plc Hudson Sandler
Bruno Brookes - Chief Executive Sandrine Gallien / Libby Young
01635 572 800 020 7796 4133
Please visit Immedia Broadcasting's website at www.immediabroadcasting.com
Notes to Editors
About Immedia Broadcasting
Immedia Broadcasting PLC creates live, tailored radio stations for companies,
including major retailers. These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.
Existing stations are:
• 'Impulse Live' for
- Texaco
- Londis
- Mills
- Spar
- Star News
• 'HSBC Live', broadcast to more than 400 banks in the UK;
• 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in
Norway;
• 'Dixons Live', broadcast to more than 200 Dixons' stores;
• 'Lloyds Pharmacy Live'.
About Lloydspharmacy
• In 2004, Lloydspharmacy Live played:
• 66,960 adverts
• 22,320 one minute features
• 620 interviews
• Lloydspharmacy is the largest community pharmacy chain in the UK, with
1,400 pharmacies located nationwide
• Lloydspharmacy is part of the Admenta UK plc group, which is owned by
Celesio AG
This information is provided by RNS
The company news service from the London Stock Exchange
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