Business
New 3 Year Contract with IKEA
New 3 Year Contract with IKEA.
About this update from Fiinu Plc
[{"type":"text","content":"\n Immedia Broadcasting plc\n11 September 2006\n\n 11 September 2006\n\n IMMEDIA BROADCASTING PLC\n\n New 3 year contract win with IKEA\n\n\nImmedia Broadcasting PLC, the UK's leading provider of live, tailored in-store\nmedia, is delighted to announce a new contract with IKEA, following the\nsuccessful launch and roll-out of the radio station 'IKEA Live' in 2005. The\nnew contract is to continue to roll out 'IKEA Live' to all existing and future\nIKEA stores across the UK for another 3 years.\n\nThe station is designed to enhance internal communication for IKEA's 9000\nco-workers and has proven so successful that additional interactive live\nprogramming has now been included for the overnight teams. The station will be\ndeveloped to enhance the shopping experience of the 41 million consumers\nvisiting IKEA each year. It will include key information and marketing content\nduring the opening hours of the stores.\n\nBruno Brookes, Chief Executive, said:\n\n'We are delighted that IKEA have shown their long term commitment to 'IKEA Live'\nand are very excited about this new contract win. 'IKEA Live' has performed\nextremely well over the last year, and we believe this new contract is testimony\nto the effectiveness of Immedia's offer and our ability to understand strong\nbrands.'\n\n\nFor further information, please contact:\n\nImmedia Broadcasting 01635 572 800\nBruno Brookes, Chief Executive\n\nHudson Sandler 020 7796 4133\nSandrine Gallien/ Amy Faulconbridge\n\n\nNotes to Editors\n\nImmedia Broadcasting PLC is the UK's leading provider of live, tailored in-store\nmedia for a range of major companies and retailers such as HSBC, LloydsPharmacy\nand IKEA. The stations engage and educate staff and customers and have proved\nto be a powerful and instantly flexible media channel to drive sales.\n\nImmedia acquired The Cube Group of Companies ('Cube'), a leader in in-store\ntelevision in May 2006, adding a visual channel and clients such as Toni & Guy,\nBurberry, Top Shop and Top Man to Immedia's offering.\n\n\n\n This information is provided by RNS\n The company news service from the London Stock Exchange D\n\nMSCEAPNPEADKEFE \n ","length":2572,"tagName":"div"}]