Business
Immedia launches DreamStream X
Immedia launches DreamStream X.
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[{"type":"text","content":"\n \nRNS Number : 2221X Immedia Group PLC 22 November 2017 \n\nIMMEDIATE RELEASE\n \nRNS Reach - non-regulatory\n \n \nIMMEDIA GROUP PLC\n(Immedia or the Company or the Group)\n \nImmedia launches DreamStream X\na technology platform to convert brand owned media channels into music and entertainment channels\n \n\"DreamStream X provides brands a global platform to launch interactive music and video entertainment experiences to customers and fans. Our expansion into video and animation has broadened Immedia's offer to excite the end-user experience across our four pillars in consumer, sport, education and workforce.\"\n \nImmedia's CEO Bruno Brookes \n \n \nLondon, Wednesday, 22 November 2017: Immedia has announced its latest DreamStream X content platform, offering brand owned interactive entertainment channels to global fan bases to mobile and web. Functionality will include high quality music streaming, interactive video content, purchasing and live information streams.\n \nWhile Immedia continues to build and develop its brand owned music and entertainment channels to in-store, the launch of DreamStream X presents a platform for brands to become de facto media owners in the digital entertainment space. The platform extends brand communications to relevant 'out of store' audiences using digital channels and mobile devices. \n \nImmedia can also provide premium live content and interactive communications to employees wherever they are. DreamStream X also encourages users to create and post user generated content, via its in-bound management system, including text, audio and video.\n \nImmedia provides a wide range of live branded channels specifically to retail locations across the UK and Europe with an estimated listening audience of eight and a half million listeners a week. Encrypted Dreamstream technology is deployed in each location to provide a mixture of 'on brand' national and localised content. Clients contracted to Immedia include HSBC, Subway, Superdrug, JD Sports, O2, Burberry, BMW, IKEA.\n \nCommenting, Bruno Brookes, CEO of Immedia said: \n \n\"DreamStream X provides a global platform which enables brands to launch and develop custom music and entertainment channels, amplifying cultural values and other interactive ...