Business
Ikea Live rolls out
Ikea Live rolls out.
About this update from Fiinu Plc
[{"type":"text","content":"\n Immedia Broadcasting plc\n16 December 2005\n\n 16 December 2005\n\n\n\n\n\n Immedia Broadcasting Plc\n\n IKEA rolls out 'IKEA Live' across the UK\n\n\nImmedia Broadcasting, the UK's leading provider of live tailored radio stations\nfor retailers, today announces the roll out of its new station 'IKEA Live'. The\nstation, produced specifically for IKEA, will be launched in January 2006 in 9\nof its UK stores. This follows a successful trial of the station over the last\nfew months, which proved a hit with both staff and customers. Last year, 33\nmillion people visited IKEA stores in the UK.\n\n\n'IKEA Live' is a subscription radio station that will broadcast from Immedia's\nstudios in Newbury. The station is designed to entertain, educate and motivate\nIKEA's workforce. Any member of IKEA's staff can interact live with the radio\nstation at any time. It also informs customers on IKEA products and services and\nfeatures a mix of popular music, news and sports.\n\n\nBruno Brookes, Chief Executive of Immedia, said:\n\n\n'We are delighted to be working with Ikea on this live radio station. 'Ikea\nLive' provides IKEA with a unique and powerful communication medium. Initial\nresponses to the trial were extremely positive. Staff love the sound of the\nstation and have taken complete ownership of it. And for customers, the station\npromotes Ikea's family spirit and demonstrates how radio can interact with\npeople in a way no other medium can.'\n\n\nFor further information please contact:\n\nImmedia Broadcasting Plc\nBruno Brookes - Chief Executive 01635 572 800\n\nHudson Sandler 020 7796 4133\nSandrine Gallien / Libby Young\n\n\nPlease visit Immedia Broadcasting's website at www.immediabroadcasting.com\n\n\n\nNotes to Editors\n\nAbout Immedia Broadcasting\n\nImmedia Broadcasting Plc creates live, tailored radio stations for companies,\nincluding major retailers. These stations engage and educate staff and\ncustomers and have proved to be a powerful and instantly flexible media channel\nto drive sales.\n\n\nExisting stations are:\n\n • 'Impulse Live' for\n - Texaco\n - Londis\n - Mills\n - Spar\n - Star News\n\n • 'HSBC Live', broadcast to more than 400 banks in the UK;\n\n • 'Lloydspharmacy Live', broadcast to the largest community pharmacy\n operator in the UK.\n\n\n\n This information is provided by RNS\n The company news servi...