Business
Further re new client contract: Subway
Further re new client contract: Subway.
About this update from Fiinu Plc
[{"type":"text","content":"\n \nRNS Number : 4142V Immedia Group PLC 18 April 2016 \n\n \n \n \n \n18 April 2016\n \nImmedia Group Plc\n(\"Immedia\" or the \"Group\")\n \nFURTHER RE NEW CLIENT CONTRACT:\n \nSUBWAY®\nVENDOR APPROVAL AGREEMENT SIGNED \nAND \nCONTRACT FOR SUBWAY® RADIO SECURED\n \nVendor Approval Agreement\n \nImmedia (AIM: IME), a supplier of digital audio content solutions for leading brands and global businesses, is pleased to give further details regarding the new client contract as announced on 8 April 2016. Immedia can now confirm it has signed this service and product vendor approval agreement (\"Vendor Approval\") with the SUBWAY® Franchisor, Subway International B.V. \n \nSUBWAY® Radio Contract\n \nSubsequent to Vendor Approval, the Group has signed a five-year contract with the European Independent Purchasing Company Limited (\"EIPC\"), a non-profit making organisation owned by SUBWAY® franchisees, for the supply of seven SUBWAY® branded in-store music and marketing channels called SUBWAY® Radio. The Group will also provide in-store equipment to stores. \n \nUnder the terms of the contract, SUBWAY® Radio is available to all SUBWAY® franchisees in the UK and Republic of Ireland, France, Germany, The Netherlands, Finland and Sweden (the \"Territories\").\n \nImmedia will design and deliver country specific versions of SUBWAY® Radio. Each of these channels, delivered via Immedia's Dreamstream™ network, will feature a mixture of relevant music, branding and 'on-air' SUBWAY® marketing messages to tie in with national and regional campaigns. \n \nThe SUBWAY® brand is exploring the integration of SUBWAY® Radio with the SUBCARD® app, to make it available to customers out of store in relevant markets.\n \nImmedia will receive an annual subscription fee per franchisee site from EIPC. Under the agreement, Immedia is also exclusively responsible for the production of language-specific marketing content for SUBWAY® Radio, at contracted prices. Additional revenue will also be generated through the supply of Dreamstream™ decoders, which are required by every SUBWAY® store subscribing to the service.\n \nThere are currently 3400 stores spread across the Territories. Under the terms of the contract, EIPC will provide Immedia with an indicativ...