Extension of Dixons contract

Immedia Broadcasting plc 11 February 2004 Immedia Broadcasting Plc 11 February 2004 Immedia Broadcasting Plc ('Immedia' or 'The Company') Extension of Dixons contract Highlights: - Dixons is expected to extend the initial trial period of three months by a further three months of its dedicated live radio station, branded 'Dixons Live'. - Dixons report that advertisers on the station have seen an uplift in sales of an average of 9 per cent and in some cases by as much as 35 per cent. - Advertisers on the station include Belkin, Freeserve, Grundig, HP/ Compaq, Kodak and Sky. Immedia, the AIM quoted provider of live tailored in-store radio, today announces that DSG Retail Limited ('Dixons') is to extend the trial period of Dixons Live. On 1 December 2003, Immedia entered into a contract with Dixons to provide a broadcast radio station for up 50 Dixons stores. This agreement was for an initial trial period of up to 3 months and is now to be extended for a further 3 months. The 50 Dixons stores carrying Dixons Live represent approximately 70 per cent of Dixons turnover in the UK. Commenting on the success of the initial trial, Billy Harley, Commercial Director, Dixons said: 'We are very pleased with the results of the station so far. Staff and customers like it and we have seen significant uplifts in sales of advertised products in stores with the radio station, in some cases by as much as 35 per cent. It has helped to inform staff and customers on the latest products and technologies and we look forward to working with Immedia and our advertising partners to develop the station during the coming months' Bruno Brookes, CEO of Immedia, said: 'The extension of the Dixons contract with Immedia demonstrates the success of the initial trial and provides firm evidence of the uplift in sales achievable by the effective use of Immedia's tailored live radio stations.' END For further information contact: Immedia Broadcasting Plc Bruno Brookes - Chief Executive 01635 572 800 Teather & Greenwood Stephen Austin 020 7426 9000 This information is provided by RNS The company news service from the London Stock Exchange