Business
Contract Win - GAME Group
Contract Win - GAME Group.
About this update from Fiinu Plc
[{"type":"text","content":"\n Immedia Broadcasting plc\n09 October 2007\n\n\n\n\n 9 October 2007\n\n\n IMMEDIA BROADCASTING PLC\n Immedia wins contract to launch new radio station GAME Live!\n\n\nFollowing a successful trial to 50 GAME stores earlier in the year, Immedia\nBroadcasting, the UK's leading provider of live, tailored radio stations, is\ndelighted to announce that it has signed an agreement with The GAME Group plc \n('GAME') to provide subscription radio to all their stores across the UK.\n\nUnder this new contract, Immedia will produce tailored content and broadcast a\nbrand new, live in-store radio station named GAME Live! to GAME stores in the\nUK.\n\nPresenters have been carefully chosen not only as professional broadcasters but\nalso as avid gamers with a wide and in-depth knowledge of the many gaming genres\nand platforms currently available. GAME Live! features game reviews, charts and\ncompetitions, as well as music and news updates.\n\nThe content of the station has been specifically designed to cater for all of\nGAME's customers who are made up of both casual family gamers and the more\nenthusiastic gamer.\n\n\nBruno Brookes, Chief Executive of Immedia said:\n\n'We are very pleased that GAME has committed to broadcasting GAME Live! to all\nGAME stores across the UK. The success of the initial trial, both with\ncustomers and staff, is testament to the quality and value of Immedia's\nservices. As it is one of the fastest growing leisure activities, we are\nenthusiastic about engaging the gaming community via the station and look\nforward to developing our relationship with the GAME team.'\n\n\nAnna Macario, Marketing Director of GAME, said:\n\n'GAME Live! has proved to be a valuable addition to GAME's specialist\nproposition. From the beginning, Immedia was able to understand our specific\nneeds and tailor the radio station to engage with our customers and staff. The\nresponse by staff and customers to the initial trial of GAME Live! was very\npositive and we are confident about bringing Immedia's service to all of our\nstores in the UK. We look forward to developing GAME Live! with the Immedia\nteam.'\n\n\n\nEnquiries:\n\nImmedia Broadcasting Plc\nBruno Brookes - Chief Executive +44 (0) 1635 572 800\n\nHudson Sandler\nSandrine Gallien / Amy Faulconbridge +44 (0) 20 7796 4133\n\nDaniel Stewart & Company Plc\nPaul Shackleton / Stewar...