Business
Contract win and impairment
Contract win and impairment.
About this update from Fiinu Plc
[{"type":"text","content":"\n Immedia Broadcasting plc\n20 March 2006\n\n 20 March 2006\n\n\n\n\n\n Immedia Broadcasting plc\n\n Contract win and impairment\n\n\n\nContract win\n\n\n\nImmedia Broadcasting, the UK's leading provider of live tailored radio stations\nfor retailers, today announces the roll out of its 'Impulse Live' radio station\ninitially up to 1,000 convenience stores across Ireland. The 5-year subscription\ncontract has been signed with Alphyra, Europe's largest independent cash\nacceptance network operating in 19 countries and processing over 350 million\ntransactions per year.\n\n\n\nThe announcement follows the success of phase one when Immedia launched a trial\nof Ireland's 'Impulse Live' last September and has continued to broadcast to\ndate. Alphyra aims to install the radio station in up to 3000 convenience stores\nin Ireland, representing over 75% of the convenience market.\n\n\n\nThe new station, a version of Impulse Live tailored specifically for Irish\nstores, is to be delivered by broadband to help promote Alphyra's electronic\ntransaction services. It will also promote products in store, designed to help\ngrow retailers' turnover and provide an interactive medium for both staff and\ncustomers. The station, to be officially launched on the 3rd April, will be\nproduced and operated live out of Immedia's studios in Newbury. It will\nentertain staff and customers and focus on promoting the retailers products and\nelectronic transactions including Pre Paid Mobile top up, 3V - the world's first\npre-paid disposable credit voucher, utility bill payments and money transfers.\n\n\n\nAlphyra are headquartered in Dublin, with pan-European offices in the UK,\nFrance, Benelux, Germany and the Nordic Region. The business delivers payment\nand prepayment solutions with confirmed universal appeal to cellular operators,\ncontent providers and merchants across Europe.\n\n\n\nJohn Nagle CEO of Alphyra said:\n\n\n\n'Alphyra are excited about the prospect of launching further 'Impulse' stations\nwith Immedia Broadcasting in its convenience stores in the UK and continental\nEurope.'\n\n\n\nNick Mitchel Director of Merchant Services, Alphyra, said:\n\n\n\n'The campaigns on Impulse Live radio proved extremely successful during the\ninitial trails, delivering impressive sales uplifts on promoted products and\nservices. Alphyra is continuing to work h...