Immedia Broadcasting plc
23 September 2005
23 September 2005
Immedia Broadcasting Plc
Immedia appoints exclusive advertising sales agency
Immedia Broadcasting Plc ('Immedia'), the UK's leading provider of live tailored
radio for retailers, is pleased to announce the appointment of ABC Media, the
specialist digital media sales house, to exclusively handle advertising sales
for Immedia's in-store radio and Radiovision stations. Following this
appointment, Immedia announces today that ABC Media has procured its first
six-figure advertising deal for Impulse Live, the radio station provided to some
5,000 convenience stores across the UK.
Immedia's appointment of ABC Media comes at a time when in-store digital media
is seeing strong growth and increased recognition by large brands and their
media buying agencies. Immedia's live in-store radio and visual stations are
now acknowledged as a powerful way of influencing consumer brand choices at the
point of purchase and driving sales.
Bruno Brookes, CEO of Immedia said: 'We are very excited to be working with ABC
who are consistently proving their ability to sell advertising in our space.'
Jon Southcombe, Managing Director of ABC-Media said; 'We are delighted to be
working with Immedia. The working relationship allows us to offer our
advertisers access to the largest in-store digital media tools in the UK,
provided by Immedia. Impulse Live enables our advertisers to reach 20 million
shoppers a week, easily the largest in-store digital media offering in the UK.
The opportunities are enormous!'
For further information please contact:
Immedia Broadcasting Plc Hudson Sandler
Bruno Brookes - Chief Executive Sandrine Gallien / Libby Young
01635 572 800 020 7796 4133
Please visit Immedia Broadcasting's website at www.immediabroadcasting.com
Notes to Editors
About Immedia Broadcasting
Immedia Broadcasting PLC creates live, tailored radio stations for companies,
including major retailers. These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.
Existing stations are:
• 'Impulse Live' for
- Texaco
- Londis
- Mills
- Spar
- Star News
• 'Lloyds Pharmacy Live', broadcast to the largest community pharmacy
operator in the UK;
• 'HSBC Live', broadcast to more than 400 banks in the UK;
• 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in
Norway;
• 'Dixons Live', broadcast to more than 200 Dixons' stores.
This information is provided by RNS
The company news service from the London Stock Exchange