Business
Fifth Third Surprises New Parents With $1,053 College Savings Gift for Babies Born on Fifth Third Day
“Fifth Third Babies” born on May 3 in 53 hospitals across five cities received $1,053 toward a 529 college savings plan CINCINNATI--(BUSINESS WIRE)-- More
About this update from Fifth Third Bancorp
[{"type":"text","content":"\n“Fifth Third Babies” born on May 3 in 53 hospitals across five cities received $1,053 toward a 529 college savings plan\n\n\n CINCINNATI--(BUSINESS WIRE)--\nMore than 200 babies born on Sunday at 53 hospitals across five cities received an unexpected head start toward college, just hours after entering the world.\n\n\nAt hospitals in Chicago, Cincinnati, Detroit, Nashville, and Orlando, Fifth Third (Nasdaq: FITB) welcomed the new “Fifth Third Babies” and their parents with care packages that included a $1,053 gift card for a 529 college savings plan.\n\n\nNow in its ninth year, Fifth Third Babies is part of a broader national celebration associated with \"Fifth Third Day,\" or 5/3 on the calendar. On Fifth Third Day, Fifth Third employees unite to pack millions of meals and support local hunger relief organizations. The day kicks off a month of volunteering activities across Fifth Third’s national footprint, focused on fighting food insecurity and expanding financial access and inclusion.\n\n\n“Fifth Third Day is about putting our values into action, and there’s no better place to start than by investing in the next generation,” said Kala Gibson, chief corporate responsibility officer for Fifth Third. “The day a child is born is one of life’s most important moments, and we want to show up for families with meaningful support. A small investment at the beginning can grow into something powerful over time.”\n\n\nSince 2017, Fifth Third Babies has delivered nearly $965,000 in 529 plan funding to the families of more than 900 babies born on Fifth Third Day across eight states, in partnership with Gift of College, Inc. Families receive care packages from Fifth Third with gift cards and other gifts for the new baby and parents, and labor & delivery care teams at participating hospitals also receive appreciation gifts from Fifth Third.\n\n\n“A contribution to a 529 plan account will help a child pursue their academic and career dreams and make their unique mark on the world – whatever that may be,” said Patricia Roberts, chief operating officer of the Gift of College and author of “Route 529: A Parent’s Guide to Saving for College and Career Training with 529 Plans.” “As the mom of a recent college graduate, I know first-hand how useful contributions to his 529 account proved to be over time. Opening an account when my son was an inf...