Business
Fifth Third Introduces Cash Flow and Spending Insights to Help Customers Take Control of Their Finances
Free Digital Tools Categorize Spending and Visualize Income Versus Expenses CINCINNATI--(BUSINESS WIRE)-- Managing day‑to‑day expenses while planning for the
About this update from Fifth Third Bancorp
[{"type":"text","content":"\nFree Digital Tools Categorize Spending and Visualize Income Versus Expenses\n\n\n CINCINNATI--(BUSINESS WIRE)--\nManaging day‑to‑day expenses while planning for the future has become increasingly complex for many households. Recent data shows only 63% of U.S. adults could cover a $400 emergency expense with cash or its equivalent, and 70% report challenges with fundamental financial indicators such as spending vs. income and bill payment. Today, Fifth Third (NASDAQ: FITB) is introducing a new experience inside its award-winning mobile app that helps customers understand where their money goes and set goals that stick—all without leaving their trusted banking environment.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260317636377/en/Track cash flow and spending patterns in Fifth Third's mobile app.\nWhat’s New:\n\n\nFifth Third is bringing clarity and control to everyday money management directly within the mobile app. Customers can now:\n\n\n\nTrack cash flow and spending patterns with a visual breakdown of top categories, highest transactions, and average daily spend.\n\n\n\nSet and automate savings goals, enabling customers to plan and stay on track.\n\n\n\nSpot opportunities to make smarter decisions with projected savings and insights designed to build confidence.\n\n\n\n“Our customers told us they want help managing their money, and they want it from a source they trust,” said Ben Hoffman, Chief Strategy Officer and Head of Consumer Products at Fifth Third. “These enhancements put customers in control—whether they’re managing weekly expenses or saving for longer‑term goals. These new features translate data into simple guidance so customers know where they stand and what they can do next.”\n\n\nFifth Third is known for industry-leading banking products that support short‐term liquidity and help customers avoid unnecessary fees. Today, the Bank is expanding its focus to long‑term financial confidence. In branches, customers receive a financial needs assessment and personalized planning; now, that support extends seamlessly into an always‑on digital experience, with more innovations on the way.\n\n\nWhy It Matters\n\n\nAs many Americans say they struggle to stay on top of day‑to‑day finances, Fifth Third is helping customers build long‑term financial stabilit...