Press release
Fifth Third Gives Families a College Savings Head Start for “Fifth Third Day”
‘Fifth Third Babies’ born on May 3 in select Detroit and southwest Florida hospitals received $1,053 toward a 529 savings account CINCINNATI--(BUSINESS
About this update from Fifth Third Bancorp
[{"type":"text","content":"\n‘Fifth Third Babies’ born on May 3 in select Detroit and southwest Florida hospitals received $1,053 toward a 529 savings account\n\n CINCINNATI--(BUSINESS WIRE)--\nMore than 80 newborns across metro Detroit and southwest Florida entered the world on Saturday with a leg up for future financial success, thanks to a partnership between Fifth Third, the Gift of College and participating local hospitals.\n\nFifth Third (NASDAQ: FITB) presented the new parents with care packages that include a $1,053 gift card for a 529 College Savings Plan, a DoorDash gift card, and baby gifts such as a onesie, bib, blanket and book. Labor & delivery nurses at participating hospitals also received appreciation gifts from Fifth Third.\n\nFifth Third Babies is part of a broader national celebration: on May 3, celebrated as \"Fifth Third Day,\" Fifth Third’s nearly 19,000 employees mark the occasion with a day of volunteerism and giving to help improve the communities where they live and work across Fifth Third’s 11-state footprint.\n\n“It is a privilege to welcome the newest members of our community on this important day for Fifth Third. We believe strongly in increasing financial access and mobility in the communities we serve to create brighter financial futures for the next generation,” said Fifth Third Eastern Michigan Regional President David Girodat. “And as a father and grandfather, I know how important it is to support parents by giving them a head start on saving for their children's educational future.\"\n\nSince 2017, Fifth Third Babies has delivered more than $730,000 in 529 plan funding to the families of nearly 700 babies born on 5/3 through partnerships with 125 hospitals across seven states.\n\nNineteen hospitals in total across Detroit, Fort Myers and Naples participated in the program this year. Each family with a baby born on 5/3 received a gift bag with a $1,053 gift card that allows them to open a 529 college savings account in partnership with the Gift of College. Parents can redeem the certificate into their state 529 plans.\n\n\"We are thrilled to bring the Fifth Third Babies initiative to Collier and Lee counties,\" said Stephanie Green, Fifth Third South Florida regional president. \"This tradition is a heartfelt way to welcome newborns into the world with a special touch from Fifth Third. Beyond the celebration, it’s about...