Press release
Fifth Third Bank and Trust & Will Announce Strategic Relationship to Help Customers Protect and Secure Their Families’ Financial Future
CINCINNATI--(BUSINESS WIRE)-- Fifth Third Bank, National Association, and Trust & Will announced today a new strategic relationship to further help Fifth
About this update from Fifth Third Bancorp
[{"type":"text","content":" CINCINNATI--(BUSINESS WIRE)--\nFifth Third Bank, National Association, and Trust & Will announced today a new strategic relationship to further help Fifth Third’s customers protect and secure their families’ financial future. Fifth Third customers will be able to prepare an estate plan online through Trust & Will in a matter of minutes and will have access to discounted pricing.\n\n\nTrust & Will is a leading fintech in the digital estate planning business that provides a simple, quick and affordable way to create, store and share wills, guardianships, and trusts. The strategic relationship with Trust & Will addresses the growing need for affordable and accessible estate planning, accentuated by the COVID-19 pandemic, and brings holistic financial health into focus during a time when companies and customers need simple tools to help navigate these unprecedented times.\n\n\n“Helping our customers reach their financial goals is very important to us, and we want to provide access to easy-to-use digital tools to protect their money, prepare for their future and plan for the long-term well-being of their families,” said Howard Hammond, head of retail banking and brokerage distribution for Fifth Third Bancorp. “We are proud to work with Trust & Will and continue to provide access to innovative solutions for our customers through our strategic fintech relationships.”\n\n\nAccording to the 2020 Trust & Will Survey from Caring.com, six in ten Americans do not have a will or trust, and more than half of people who don’t have an estate plan say it is because they don’t have time, according a recent survey of customers by Fifth Third Bank. Fifth Third determined that the majority of its customers lacked basic estate planning documents and that they would be “extremely” or “very” interested in an online offering. This receptiveness to, and in some cases, preference for, digital alternatives to historically in-person delivered services is a trend the Bank has seen accelerate during the pandemic.\n\n\n“It’s truly an honor for us to work with Fifth Third Bank. Since we started Trust & Will, we’ve always had the vision of bringing our modern estate planning platform to tens of millions of Americans,” said Trust & Will Co-founder and CEO, Cody Barbo. “Fifth Third will not only help us accelerate that vision, but more importantly, be able to brin...