Business
North America Update
North America Update.
About this update from Fevertree Drinks Plc
[{"type":"text","content":"\n \nRNS Number : 3934Y Fevertree Drinks PLC 05 December 2017 \n\n5 December 2017\nFevertree Drinks plc (\"Fever-Tree\")\n \nNorth America Update\n \nFever-Tree, the world's leading supplier of premium carbonated mixers, is pleased to announce the establishment of a North American office and the appointment of Charles Gibb as the Group's North American CEO.\n \nSince Fever-Tree first entered the North American market 10 years ago, its pioneering approach to taste and quality of ingredients has seen the Group become the number one premium mixer brand in the US. Today's announcement is the next step forward, signalling Fever-Tree's commitment to and focus on the North American market. The US premium mixer sector continues to represent a significant opportunity for the Group given the existence of the same trends of premiumisation, authenticity and mixability that have been driving the success of Fever-Tree globally. \n \nAs part of this transition and reflecting the Group's increased ambition in the US, Fever-Tree has given notice to Brands of Britain (\"BoB\"), its US agent. The Group will continue to work closely with BoB over the next six months with formal handover to be completed during the second quarter of 2018 after which time Fever-Tree will directly manage the current distribution network.\n \nCharles Gibb joined Fever-Tree as Global Strategy Director in August 2017 and in his newly created role, will lead the Group's operations across North America. \n \nCharles is a highly experienced, international executive with an exceptional track record gained over 25 years of operating at senior executive levels at Moët Hennessy, Diageo and Bacardi across a broad range of global markets. For the past nine years, Charles served as President and CEO of Belvedere Vodka, a division of the LVMH Group where he was responsible for the Brand's substantial global expansion.\n \nTim Warrillow, CEO of Fever-Tree, comments; \"Firstly I would very much like to thank Brands of Britain for their hard work and contribution to Fever-Tree's success in the US. We have enjoyed working with their team over this period and wish them well for the future. \n \n\"The North American premium mixer market is still at a relatively early stage but the trend towards spirits premiumisation and the increas...