Business
Ford to Expand Lincoln Lineup
Ford to Expand Lincoln Lineup.
About this update from Fdm Group (holdings) Plc
[{"type":"text","content":"\n RNS Number : 9857M Ford Motor Co 02 June 2010 \n \n\n\n\n\n\nContact:\n\n\nMedia:\n\n\nInvestor Relations:\n\n\n\n\n \n\n\nMark Truby\n\n\nLarry Heck\n\n\n\n\n \n\n\n313.323.0539\n\n\n313.594.0613\n\n\n\n\n \n\n\[email protected]\n\n\[email protected]\n\n\n\n\n \n \n \n \nFORD TO EXPAND LINCOLN LINEUP AND BRAND EMPHASIS; MERCURY PRODUCTION ENDS IN FOURTH QUARTER OF 2010\n \n \n· Ford is expanding its Lincoln lineup with seven all-new or significantly refreshed vehicles in the next four years - including its first-ever C-segment vehicle\n\n· Lincoln's plan accelerates with more investment and attention on standout product design, class-leading technology and powertrains delivering top performance and fuel efficiency\n\n· Lincoln product development, marketing, sales and service resources expanding as the brand competes with Cadillac and Lexus in the marketplace\n\n· Ford will end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing Lincoln\n\n· Existing Mercury owners to receive continued access to parts and service support at Ford and Lincoln dealers; current Mercury vehicle warranties and Extended Service Plans will be honored; special offers available on new Mercury vehicles through the summer\n\n· Affected dealers to receive specialized support during the transition, as the company\ncontinues its transformation to a more profitable dealer network\n \n \nDEARBORN, Mich., June 2, 2010 - Ford Motor Company will expand and enhance its Lincoln brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains - all aimed at competing with Cadillac and Lexus in North America.\n \nFord also will end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln bran...