Business
Fathom Holdings Signs Definitive Agreement to Acquire Technology Platform LiveBy
Acquisition Provides New Competitive Tools for Real Estate Professionals CARY, N.C., April 8, 2021 /PRNewswire/ -- Fathom Holdings Inc. (Nasdaq: FTHM), a
About this update from Fathom Holdings Inc.
[{"type":"text","content":"Acquisition Provides New Competitive Tools for Real Estate Professionals\n\n\nCARY, N.C., April 8, 2021 /PRNewswire/ -- Fathom Holdings Inc. (Nasdaq: FTHM), a holding company that primarily operates through its wholly owned subsidiary, Fathom Realty, LLC, a national, cloud-based, technology-driven, residential real estate brokerage, today announced that it has signed a definitive agreement to acquire hyperlocal data and technology platform, LiveBy, Inc. Following the acquisition, LiveBy will become a wholly-owned subsidiary of Fathom's subsidiary, IntelliAgent.\n\n \n \n \n \n \n \n\n \nThe addition of LiveBy is expected to further enhance Fathom's proprietary technology platform, intelliAgent, and its SaaS offering. The purchase price is expected to be approximately $9.0 million, consisting of approximately $3.0 million in cash and $6.0 million in Fathom Holdings common stock.\nBased in Lincoln, Nebraska, and founded in 2015, LiveBy pairs local data with its geospatial boundaries to create key insights that help boost website engagement, inform clients, and nurture leads. The technology builds credibility for real estate agents in their respective geographic areas by showcasing their local expertise and helping consumers discover the best locations to live. LiveBy supports local data and unique content in all 50 U.S. States, Canada, Mexico, the Bahamas, and the Cayman Islands, with coverage that includes access to the largest proprietary library of neighborhood boundaries, cities, subdivisions, school districts, zip codes, and more.\nFathom plans to fully integrate LiveBy's technology platform into its proprietary intelliAgent software suite, enhancing an already robust, all-in-one technology platform for managing all aspects of a brokerage's operations.\n\"With the acquisition of LiveBy, we believe we can accomplish four very important goals on our path to disrupt the real estate industry,\" said Josh Harley, Fathom's Chairman and CEO. \"First is our goal of attracting more REALTORS® to grow Fathom's agent base. REALTORS® are looking for better technology to help them stand out and compete, and we believe LiveBy can help them do just that in their local communities by enabling them to be seen as local market experts. \n\"Second, our goal is also to help our agents close more sales. IntelliAgent, in collaboration with LiveBy, c...