Business
F&M Bank Unveils New Branding Including New Forward-Looking Logo and Shortened Brand Name
ARCHBOLD, Ohio, May 15, 2023 (GLOBE NEWSWIRE) -- F&M Bank, a $3 billion community bank based in Archbold, Ohio, is proud to unveil a new, forward-looking
About this update from Farmers & Merchants Bancorp, Inc.
[{"type":"text","content":"ARCHBOLD, Ohio, May 15, 2023 (GLOBE NEWSWIRE) -- F&M Bank, a $3 billion community bank based in Archbold, Ohio, is proud to unveil a new, forward-looking logo. The new logo will be rolled out across the F&M market footprint throughout the summer. All branded materials will be changed effective immediately, while office signage will begin to change at all locations starting in June. The signage project is expected to be completed by September 2023. The logo and shortened brand name from Farmers & Merchants State Bank to F&M Bank was the culmination of a multi-year brand exploration process. The new logo was inspired by F&M’s desire to honor its legacy, while looking towards the future. The three blue lines can subtly seen as the letter F for Farmers and the three teal lines can be as the three lines in an M from the bottom coming together in harmony to create a forward upward angled motion toward future thinking and innovation. “F&M’s mission remains as it always has, to nurture lasting relationships with our customers, our employees, our communities and our shareholders. Now we’re saying more, with a little less. Our new modern logo and shortened brand name to F&M Bank honors our legacy, while also appealing to a younger demographic and new audiences as we enter new markets,” said Amy Cover, Chief Marketing Officer. F&M Bank has announced several expansion efforts for 2023, including a new regional headquarters in downtown Fort Wayne, Indiana as well as a new office in downtown Toledo, Ohio. The Bank’s rebranding commits to their pledge that as times change, F&M will change with them, by growing, adding new locations and bringing new innovations to the way people bank. “Our fresh look further strengthens the F&M brand and better reflects our communities and the bank we’ve become. The new icon captures who we are, where we’ve been and where we want to go, all while preserving what we cherish most, the deep and meaningful customer relationships our bank was built on,” continued Ms. Cover. “We hope this change will prompt those in our markets who aren’t familiar with us to get to know F&M.” For additional information, you may contact Amy Cover, Chief Marketing Officer at [email protected]. About F&M Bank: F&M Bank is a local independent community bank that has been serving its communities since 1897. F&M Bank provides commercial banki...