Business
Faraday Future Announces its First, Flagship Brand Experience Center in Beverly Hills, Selects ASTOUND Group for Experience Design and Execution
Brand experience center brings FF another step closer to realizing the launch of its flagship vehicle, the FF 91. Faraday Future selects world-class creative
About this update from Faraday Future Intelligent Electric Inc.
[{"type":"text","content":"\n\nBrand experience center brings FF another step closer to realizing the launch of its flagship vehicle, the FF 91.\n\n\nFaraday Future selects world-class creative ASTOUND Group to implement design direction of the brand experience center for a TechLuxury customer experience.\n\n\nFF has received its dealer license from the State of California for its U.S. operations and will go to market using a unique direct sales model.\n\n\n \n\n BEVERLY HILLS, Calif.--(BUSINESS WIRE)--\nFaraday Future Intelligent Electric Inc. (“FF”) (NASDAQ: FFIE), a California-based global shared intelligent electric mobility ecosystem company, today announced its flagship brand experience center in prestigious Beverly Hills, Calif., and its selection of ASTOUND Group to implement design direction, and execute the physical experience of the interior and exterior spaces. FF is on track to launch its flagship vehicle, the FF 91, in Q3 2022.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220518006008/en/Faraday Future announced its flagship brand experience center in prestigious Beverly Hills, Calif., and its selection of ASTOUND Group to implement design direction, and execute the physical experience of the interior and exterior spaces. FF is on track to launch its flagship vehicle, the FF 91, in Q3 2022. (Photo: Business Wire)\nThe retail space will create an environment where users can experience Faraday Future; it will highlight the brand’s advanced technology, distinctive luxury, and futuristic design. Located at 464 N. Beverly Drive in Beverly Hills, the brand experience center is a block from the famed Rodeo Drive.\n\n“Designing FF’s flagship brand experience center, working with the world-class brand experience design firm ASTOUND, and getting our dealer license to sell the FF 91 brings us closer to launching this remarkable electric vehicle to our users,” said Dr. Carsten Breitfeld, Global CEO of Faraday Future. “Having a tangible space where users can visit, interact, co-create, and ultimately purchase a vehicle from FF will make this whole journey a reality. In the near future, our cars will not only be in store windows but will also be on the streets of California and beyond, available to all who wish to experience this new species of the ultimate intelligent TechLuxury vehicle.”\n...