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FAT Brands Announces New Virtual Brand Offering with Great American Cookies
Through a strategic partnership with Virtual Design Concepts, Great American Cookies will be avai...
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[{"type":"text","content":"FAT Brands Announces New Virtual Brand Offering with Great American Cookies\n\n\n\n\n Through a strategic partnership with Virtual Design Concepts, Great American Cookies will be available for delivery across over 400 Chuck E. Cheese locations nationwide\n \n\n\n\n LOS ANGELES, Aug. 20, 2025 (GLOBE NEWSWIRE) --\n \n\n FAT (Fresh. Authentic. Tasty.) Brands Inc.\n \n (NASDAQ: FAT), parent company of\n \n Great American Cookies\n \n and 17 other restaurant concepts, announces a partnership with\n \n Virtual Dining Concepts (VDC)\n \n , the platform built to help restaurants, to launch Great American Cookies as one of VDC’s latest delivery-only brands. This expansion is made possible through a partnership with\n \n Chuck E. Cheese\n \n , the beloved family entertainment center. The popular dessert chain, famed for its freshly baked cookies, has started its rollout, extending through late August. Delivery will be available at over 400 locations by the end of August 2025. With the help of VDC’s proprietary technology and Chuck E. Cheese’s nationwide footprint and efficient kitchen management, Great American Cookies is projected to reach close to 900 locations by the end of 2025.\n \n\n Great American Cookies has partnered with VDC to exclusively develop and operate its virtual brand. VDC’s partnership provides an opportunity to expand its reach and revenue by debuting the brand in the virtual dining landscape. Additionally, the partnership will leverage FAT Brands’ manufacturing facility, which produces cookie dough for Great American Cookies.\n \n\n “Chuck E. Cheese is the ultimate family entertainment brand, which perfectly fits with Great American Cookies’ brand DNA,” said Thayer Wiederhorn, COO of FAT Brands. “Through our newly forged partnership with VDC, Great American Cookies will nearly double its reach by year’s end, while also delivering on one of FAT Brands’ strategic pillars—increasing the output of our manufacturing facility. We look forward to building off this initial momentum and further expanding our virtual presence in the years to come.”\n \n\n “We are delighted to add Great American Cookies to our extensive family of virtual brands,” Robbie Earl, the President and Co-Founder of VDC, said. “It’s bee...