Business
FansUnite's American Affiliate Achieves New Customer Acquisition, Deposit Records During Super Bowl LVI Weekend
FansUnite's American Affiliate Achieves New Customer Acquisition, Deposit Records During Super Bowl LVI Weekend.
About this update from Fansunite Entertainment Inc.
[{"type":"text","content":"Leading customer acquisition company for the legal U.S. online gambling market generated 6500+ new depositing customers for partner sportsbooksThose customers made initial deposits at partner sportsbooks totalling US$1.75 millionAmerican Affiliate activated an average of 1+ depositing customer per minuteVancouver, British Columbia--(Newsfile Corp. - February 17, 2022) - FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (\"FansUnite\" or the \"Company\") is pleased to provide the following operational update on its wholly owned subsidiary, American Affiliate (\"AmAff\") during the 2022 Super Bowl weekend.American Affiliate is a brand-driven, tech-driven, omnichannel customer acquisition company focused exclusively on the legal North American online sports betting and gambling market.Over the three days preceding Super Bowl Sunday through the end of Super Bowl LVI, American Affiliate registered over 6500 new depositing customers for its sportsbook partners, resulting in US$1.75 million in first time deposits. American Affiliate averaged over 1 new depositing customer every single minute, setting new company records. Since FansUnite's acquisition of American Affiliate on November 22, 2021, AmAff has generated over 35,000 new customers for its online sportsbook partners, with those new customers making over US$4 million in initial deposits at AmAff's partners such as BetMGM, Caesars, DraftKings, and FanDuel.AmAff generates new customers for sportsbooks via its owned digital assets like Props.com and through its market-leading live activation brand, Betting Hero. During Super Bowl weekend, Betting Hero deployed 225 ambassadors to engage with sports fans at over 150 events spanning 11 states.\"The new record number of depositing customers that we generated during football's biggest weekend is a testament to our robustness as a customer acquisition partner for leading sportsbooks,\" said Chris Grove, CEO of American Affiliate. \"Our momentum is driven by our mission to educate, entertain, and engage consumers who are interested in sports betting.\" \"We are excited to announce a new operational milestone, highlighted by the 6500+ new depositing customers registered through AmAff,\" said Scott Burton, CEO of FansUnite. \"The Super Bowl garners massive viewership from more than 100 million people throughout North America, which pro...