Business
Launche of Bianci® Auto Care Products : Attractive - Fun - Efficient
Launche of Bianci® Auto Care Products : Attractive - Fun - Efficient.
About this update from Falken Industries Ltd
[{"type":"text","content":"Paris, France December 15, 2006 -- Falken Industries Ltd (OTC : FLKI) -- announced the launch of an expanded Clean Plus? product group, the mid-range Bianci? Auto Care line. \r\n\r\nBianci? is an \"everyone's auto care line\"! Conceived with mass consumer markets in mind it targets hypermarkets, and price driven markets. \r\n\r\nAndrew Eakin, New Business Development Officer stated : \"Because women represent a significant proportion of today's drivers and have become a driving force for the standards of services and products in the automotive aftermarket, Team Clean Plus?, already a world leader with women with its \"Premium\" line, put its talent to the development of Bianci?.\" \r\n\r\nRishard Lebbe, added: Female shoppers outnumber male shoppers in most hypermarkets and supermarkets, and the Clean Plus? leadership position with women buyers will be greatly enhanced with the introduction of Bianci?, its high quality and price point target. \r\n\r\nBianci? was designed to create a product line that would appeal to ALL motorists, not just the enthusiasts which are Clean Plus? \"Premium\" constant. Bianci? was consequently conceived with three words in mind: attractive, fun and efficient. \r\n\r\nThis is because the car is another component of today's household, and a natural part of household shopping for cleaning and maintenance products. The product, like Bianci? must be Attractive - Fun - Efficient. \r\n\r\nBianci? consists of 11 products, including three wipes and will initially be available in 3 different versions each bearing four languages: Central Europe, Southern Europe and Eastern Europe. Currently, the Central European version has been launched and deliveries have commenced, the two other versions are soon to follow. The 3 wipe products will be added to the Bianci? line in spring 2007. The line may be seen at www.cleanplus.com.\r\n\r\nHelle Madso, Executive Vice President stated : \"We feel that we are taking auto care to a new level with Bianci?, we have turned auto care into a household commodity rather than a product for the limited enthusiasts. This is consistent with our strategy to expand our reach to the average car owner, who it is noteworthy to emphasize, also happens to be the mass market consumer. The Bianci? Auto Care line opens a previously ignored mass market for Falken Industries, and enhances our oppo...