Business
Clean Plus® Auto Care: Further Established in Denmark and Sweden
Clean Plus® Auto Care: Further Established in Denmark and Sweden.
About this update from Falken Industries Ltd
[{"type":"text","content":"PARIS, FRANCE May 02, 2006 -- Falken Industries Ltd - Clean Plus? Product Group today announced that it had reached agreement with a major retail hardware chain for the permanent listing of Clean Plus? products in Denmark and Sweden.\r\n\r\nClean Plus? Distribution in Denmark has increased significantly, as a result of the success of the product group's Danish Super Distributor. Super Distributors are successful distributors who as a result of a Strategic Alliance Agreement, obtain an exclusivity for a given market segment and activity sector(s) in a country and who as a whole, supported by substantial marketing and sales support, are largely responsible for the unprecedented success of the Clean Plus? product lines and groups. As a result the Clean Plus? product range will be available in 35 major hardware stores in Denmark and 10 in Sweden.\r\n\r\nHelle A. Mads?, Executive Vice-President Europe stated: \"Clean Plus? Auto Care and Handyman? products are already available in stores. Furthermore this has been ever so consistent with our Scandinavian policy of providing top quality products targeted for the chosen market segment. The high quality and consistency of Clean Plus? products was paramount to the chain's selection of Clean Plus? over all other competitors in a heated and difficult negotiation.\"\r\n\r\nAndrew Eakin, New Business Development Officer, stated: \"This Agreement follows a successful and constant support provided to our Super Distributor and is the result of our thorough immixing into the Scandinavian market and numerous successful market studies. We fully expected that this would quickly lead to an increase in what is already a material presence of the Clean Plus? brand in Denmark and Sweden. In all event, the Clean Plus? Auto Care \"Premium\" line wherever tested, enjoyed either the quality or price advantage and in many instances both.\"\r\n\r\nJohn Carricaburu, Assistant Vice President - Operational Marketing added: \"We feel that our extensive communication and marketing campaigns coupled to unique product support and implantation strategies were vital for the final decision to permanently list the Clean Plus? product range. Clean Plus? marketing and merchandizing support for its distribution network is legendary.\"\r\n\r\nAbout Falken Industries Ltd:\r\nFalken Industries Ltd. is a leading American manufa...