Business
Clean Plus® Auto Care- $ 1,350,000, 10 year distribution agreement signed
Clean Plus® Auto Care- $ 1,350,000, 10 year distribution agreement signed.
About this update from Falken Industries Ltd
[{"type":"text","content":"PARIS, FRANCE, November 01, 2006 -- FALKEN INDUSTRIES LTD -Clean Plus? Product Group today announced that it had reached a 10 year agreement with a major distribution outlet in France for the permanent listing of the entire Clean Plus? Auto Care \"Premium\" line. The Agreement requires a minimum of ? 100.000 ($ 135,000) per annum in Clean Plus? product purchases for distribution in a defined market segment. \r\n\r\nAndrew Eakin, New Business Development Officer, stated : \"This Agreement follows several years of test orders and market studies, and we fully expect that it will quickly lead to a material presence of the Clean Plus? brand in France. Product competition in France has not proven to be significant though distribution through a fragmented network has proven a major challenge . In all event, the Clean Plus? Auto Care \"Premium\" line wherever tested, enjoyed either the quality or price advantage and in many instances both.\"\r\n\r\nThe Clean Plus? \"Premium\" line has a firm and established reputation for quality and price advantage throughout continental Europe and was selected over other well known international brands. The Clean Plus? Auto Care \"Premium\" wipe collection bettered all brands present in France, including a major multi-national brand, on both quality and price. \r\n\r\nRishard Lebbe, Ast Vice President and Communication officer stated : \"The challenge was delivering upper end top quality and besting mid-range established prices. Team Clean Plus? delivered. No one here is surprised.\"\r\n\r\nFalken products in general, already enjoy a significant presence in the lower end product position through private label productions of non-Clean Plus? \"eco\" products which it manufactures in France in support of its Clean Plus? implantations.\r\n\r\nHelle A. Madso, Executive Vice-President Europe explained: \"The Automobile After-market has suffered from the substantial erosion of the quality standards of many of our competitors who in a desperate spiral to maintain sales volumes and market share are cutting quality and quantities to meet the Clean Plus? pricing challenge. This has alienated customers and retailers alike.\"\r\n\r\n\r\nAbout Falken Industries Ltd:\r\nFalken Industries Ltd. is a leading American manufacturer of chemical and innovative wet wipe products with production facilities in France. Its cor...