Business
Clean Plus® Auto Care Distribution Channels Further Increased in Canada
Clean Plus® Auto Care Distribution Channels Further Increased in Canada.
About this update from Falken Industries Ltd
[{"type":"text","content":"PARIS, FRANCE, June 09, 2006 Falken Industries Ltd - Clean Plus? Product Group today announced that it has reached an agreement with a major Distributor in Canada for the exclusive distribution of all Clean Plus? products. The Strategic Alliance Agreement covers the entire territory of Canada.\r\n\r\nClean Plus? distribution in Canada is expected to see a significant increase as a result of the success of the product group's extensive testing and as a consequence of the newly appointed Canadian Super Distributor. Super Distributors are successful distributors who as a result of a Strategic Alliance Agreement, obtain an exclusivity for a given market segment and activity sector(s) in a country and who as a whole, supported by substantial marketing and sales support, are largely responsible for the unprecedented success of the Clean Plus? product lines and groups worldwide. \r\n\r\nHelle Madso, Executive Vice-President Europe of Falken Industries Ltd. stated : \"We are excited about our new relationship and Super Distributor, and thanks to their professionalism and enthusiasm we can look forward to expanding the reach of our brand, and to the growing exposure of the Clean Plus? product line into key markets!\"\r\nA solid 15 years of experience in the automotive aftermarket has made the new Canadian Super Distributor one of the biggest players in the Canadian market. A steady stream of positive feedback was received after a number of successful initial test marketing campaigns of Clean Plus? products. Clean Plus? Auto Care and Handyman? products will be available in many large gas station chains shortly. Plans currently in negotiation include the future introduction of the Clean Plus? product group into large auto parts distribution networks and large hardware chains all within a span of a few months.\r\nAndrew Eakin, New Business Development Officer, stated: \"This Agreement as all similar agreements throughout the world, is the product of our constant support to Super Distributors. We fully expected that this would be the beginning of a material presence for the Clean Plus? brand into the Canadian market. In all events, the Clean Plus? Auto Care \"Premium\" line in Canada and wherever tested, enjoyed either the quality or price advantage and in many instances both.\"\r\n\r\nHe also went on to say: \"We feel that our extensive com...