Business
Falcon’s Beyond Teams Up with Tanseisha to Explore Combining Creative Forces in Japan to Develop New Immersive Themed Entertainment Based on Anime and Manga
The parties will explore working to activate their proprietary innovative attractions and technologies to expand popular Japanese IP within Tanseisha’s
About this update from Falcon's Beyond Global, Inc.
[{"type":"text","content":"\nThe parties will explore working to activate their proprietary innovative attractions and technologies to expand popular Japanese IP within Tanseisha’s robust network\n\n\n ORLANDO, Fla.--(BUSINESS WIRE)--\nFalcon’s Beyond Global, Inc. (Nasdaq: FBYD) (“Falcon’s” or the “Company”), a global entertainment powerhouse and a visionary innovator in immersive storytelling, today announced they intend to work with Tanseisha Co., Ltd., a Tokyo-based designer and creator of commercial and cultural facilities with deep roots in the Japanese market and a strong track record of working with globally-recognized brands. The two companies will explore collaborating to develop new themed entertainment experiences, to bring popular Japanese anime and manga intellectual property (IP) to life through location-based entertainment (LBE), games, movies and more.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240117266225/en/(Photo: Business Wire)\nTo create the new experiences, Falcon’s plans to activate its robust slate of proprietary attractions and technologies in Japan for the very first time. Among the Company’s innovative consumer experiences are ON!X Theater™, an industry award-winning ride system; the Suspended Theater®, which brings the sensation of flight to life in a whole new way; and the CircuMotion® Theater, the epitome of integrated 3D media, omnidirectional motion, and fully engaged storytelling. Specific IP-focused projects developed through the collaboration will be announced in the future.\n\n\n“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc. “Tanseisha has a wealth of strong connections and expertise combined with their deep knowledge of and access to Japanese IP. Together, we share a mutual love of bringing storytelling to life in new ways and a desire to boldly accelerate toward building the future of immersive themed entertainment.”\n\n\nWakamatsu Masato, Executive Officer & General Manager of Cross Media Innovation Headquarters at Tanseisha added, “By exploring a partnership with Falcon’s Beyond, with their creative ingenuity and proprietary technologies, we look to expand our potential to bring immersive entertainment experiences to ne...