Evolutra transaction update

LONGUEUIL, QC, July 21 /CNW Telbec/ - Section Rouge Media Inc. (TSX-V: SRO) ("Section Rouge Media") announced that on July 7, 2008, it signed an agreement with Evolutra Corporation amending a letter of intent dated September 14, 2007 for the acquisition by Section Rouge Media of 100% of the issued and outstanding shares of Evolutra Corporation (the "Acquisition") (please refer to the press release dated September 28, 2007 for more details with respect to the Acquisition). The only issue of this agreement is to change the closing date of the Acquisition to October 30, 2008 (the "Extension"). This Extension was necessary to allow for additional time to fulfill the conditions contemplated in the letter of intent dated September 14, 2007.

The common shares of Section Rouge Media listed on the TSX Venture Exchange will continue to be halted until the closing of the Acquisition and the approval of the TSX Venture Exchange.

The Acquisition and the transactions contemplated herein are subject to the approval of the TSX Venture Exchange and also to the approval of the shareholders of Section Rouge Media and Evolutra Corporation.

The TSX Venture Exchange does not accept responsibility for the adequacy

or accuracy of this release.

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