Business
Strategus Launches SalesLink for Auto: First-of-Its-Kind CTV Attribution Solution Linking Ad Exposure to Real-World Outcomes
Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaignsDENVER, July 28, 2025 (GLOBE NEWSWIRE) -- Strategus, a leader in data-driven Connected TV (CTV) advertising, today announced the launch of SalesLink for Auto, the first-of-its-kind closed-loop attribution solution from a managed services provider to directly tie CTV ad exposure to real-world sales outcomes. Designed specifically for automotive marketers, SalesLink for Auto represents a major step forward
About this update from Experian Plc
[{"type":"image","alt":"Strategus","displaySize":"","headline":null,"caption":"Strategus","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":74,"url":"https://media.zenfs.com/en/globenewswire.com/c3e34921ec07b9300b9521aff4da81ec"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/TqOVvfb9vPG3ZYKwDPjBew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTEwNDtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/c3e34921ec07b9300b9521aff4da81ec","width":300,"height":74}},"lazy":false},{"type":"text","content":"Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaigns","length":92,"tagName":"p"},{"type":"text","content":"DENVER, July 28, 2025 (GLOBE NEWSWIRE) -- Strategus, a leader in data-driven Connected TV (CTV) advertising, today announced the launch of SalesLink for Auto, the first-of-its-kind closed-loop attribution solution from a managed services provider to directly tie CTV ad exposure to real-world sales outcomes. Designed specifically for automotive marketers, SalesLink for Auto represents a major step forward in the evolution of Performance TV, delivering campaign transparency and business impact with unmatched precision.","length":522,"tagName":"p"},{"type":"text","content":"SalesLink for Auto enables advertisers to link CTV ad impressions to actual sales activity using compliant, identity-resolved data. Unlike conventional DSP reporting that offers limited, one-size-fits-all analytics, Strategus delivers custom reporting tailored to the KPIs that matter most to the advertiser—whether that’s vehicle sales, dealership visits, or high-intent web engagement.","length":387,"tagName":"p"},{"type":"text","content":"“We’re proud to lead the market with an attribution solution that reflects what advertisers actually want to know—not just what the DSP can show,” said Todd Porch, CEO of Strategus. “SalesLink for Auto provides auto marketers with proof of performance that’s actionable, timely, and designed around their business goals.”","length":321,"tagName":"p"},{"type":"text","content":"The solution is powered by Snowflake’s secure data collaboration capabilities and Experian Outcomes™, a powerful measurement solution that combines identity, consumer marketing, and automotive data to quantify real-world results. This enables precise attribution at scale while protecting consumer privacy. Marketers ...