Business
OptimizeRx and Experian Collaborate to Improve Privacy-Safe Identity Resolution in Healthcare Marketing
Life science marketers will be able to better measure the exposed audiences for a more complete, accurate, and transparent view of campaign engagement and effectivenessWALTHAM, Mass., Jan. 07, 2026 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life science companies reach and engage healthcare professionals (HCPs) and patients, today announced at CES 2026 a data collaboration with Experian, a leading global data
About this update from Experian Plc
[{"type":"image","alt":"OptimizeRx Corporation","displaySize":"","headline":null,"caption":"OptimizeRx Corporation","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":60,"url":"https://media.zenfs.com/en/globenewswire.com/bafeb18d49fc7337795e7ef66fc70577"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/4Hx5ZcAmkLl71Ls7e9g04A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTg0O2NmPXdlYnA-/https://media.zenfs.com/en/globenewswire.com/bafeb18d49fc7337795e7ef66fc70577","width":300,"height":60}},"lazy":false},{"type":"text","content":"Life science marketers will be able to better measure the exposed audiences for a more complete, accurate, and transparent view of campaign engagement and effectiveness","length":168,"tagName":"p"},{"type":"text","content":"WALTHAM, Mass., Jan. 07, 2026 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life science companies reach and engage healthcare professionals (HCPs) and patients, today announced at CES 2026 a data collaboration with Experian, a leading global data and technology company. This integration maps OptimizeRx Micro-Neighborhood® audiences to Experian’s identity graph, enabling seamless onboarding and curated audience activation, delivering a transparent, reliable methodology for life sciences brands and healthcare marketing agencies to reach and measure consumer audiences at scale.","length":667,"tagName":"p"},{"type":"text","content":"Addressing Fragmentation that Limits Direct-to-Consumer (DTC) Campaign Visibility","length":81,"tagName":"p"},{"type":"text","content":"Expectations for personalized, omnichannel, and privacy-safe DTC marketing continue to rise, but identity resolution has remained fragmented and incomplete. As a result:","length":169,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Data and standard measurement practices typically omit a significant percentage of the exposed audience","length":103,"tagName":"p"}]},{"val":[{"type":"text","content":"A notable portion of the target audience is usually lost during the media onboarding process","length":92,"tagName":"p"}]},{"val":[{"type":"text","content":"Audience Quality (AQ) may not accurately represent actual audience composition","length":78,"tagName":"p"}]},{"val":[{"type":"text","content":"Marketers may not be able t...