Press release
SET-JETTERS, THREE-STAR SUPERSTARS AND FOODIE-MENITIES: EXPEDIA, HOTELS.COM AND VRBO REVEAL 2023 TRAVEL TRENDS
SEATTLE, Nov. 17, 2022 /PRNewswire/ -- For the first time, Expedia Group unveiled a comprehensive view of traveler trends across Expedia®, Hotels.com and Vrbo
About this update from Expedia Group, Inc.
[{"type":"text","content":"SEATTLE, Nov. 17, 2022 /PRNewswire/ -- For the first time, Expedia Group unveiled a comprehensive view of traveler trends across Expedia®, Hotels.com and Vrbo and the broader travel industry in 2023. Sourced from the company's first-party data, and from custom research of thousands of travelers and industry professionals across 17 countries, these top travel trends prove there is no \"one-size-fits-all\" approach to travel in 2023.i Instead, these trends point to a year defined by the \"no-normal.\"\nExperience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9084351-expedia-2023-travel-trends/ \n\"When we look at Expedia, Hotels.com, and Vrbo data together, we see a detailed and robust picture of travel into 2023,\" said Jon Gieselman, president, Expedia Brands. \"We're seeing a surge in trips to culture capitals, a new wave of interest in wellness retreats and a spike in demand for outdoor destinations beyond just beaches and mountains — not a new normal but people branching out to unexpected trends in what we're calling the 'no normal'.\"\nUnexpected Travel Trends in 2023Expedia: Set-JettersBooking a trip after binging a popular new series will become serious business in 2023. Expedia research confirms that streamed movies and TV shows are now the top sources of travel inspiration (40%), outpacing the influence of social media (31%). Furthermore, the small screen is now considered on par with recommendations from friends and family when it comes to travel inspiration.\nIn the US, more than two-thirds (68%) of travelers considered visiting a destination after seeing it in a show or movie on a streaming platform, and a whopping 61% booked a trip. The top set-jetter destinations include New Zealand, with its landscapes featured in one of this year's most epic series, followed by the UK, Paris, New York and the stunning beach resorts of Hawaii.Expedia: Culture CapitalsNational parks and rural retreats have had big moments these past two years. Now, it's time for cities to see a comeback. Based on traveler demand, most of the destinations seeing the largest increases are culture-rich cities where art and culture festivities are getting back to full swing. Check out the Edinburgh Fringe Festival in Scotland, plan a trip to WorldPride in Sydney or bask in the cherry blossoms in Tokyo. In t...