Press release
EXPEDIA GROUP EXPANDS B2B PLATFORM AND LAUNCHES GENAI PARTNERSHIPS TO ENHANCE TRAVEL DISCOVERY
New APIs for car, activities, insurance, and air unlock end-to-end trip packaging for B2B partners, while the new Reservation Management API saves hotels an
About this update from Expedia Group, Inc.
[{"type":"text","content":"\nNew APIs for car, activities, insurance, and air unlock end-to-end trip packaging for B2B partners, while the new Reservation Management API saves hotels an estimated 8 million hours and $120 million in annual operational costs\n\nExpedia® launches industry-first feature that turns reels on Instagram into bookable travel itineraries\n\nExpedia Group® Advertising introduces new solutions and partnerships to help partners reach travelers across every touchpoint\n\n SEATTLE--(BUSINESS WIRE)--\nExpedia Group today announced a major expansion of its B2B technology platform, launching new APIs and advertising innovations designed to power partner growth and unlock smarter traveler engagement. The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia® Trip Matching, a first-of-its-kind feature that turns reels on Instagram into personalized travel recommendations. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com®, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible — meeting travelers across every touchpoint. These latest innovations were shared during Expedia Group’s flagship EXPLORE™ event.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250514047232/en/Car API: Access inventory from more than 110 brands across 190 countries and territories, including exclusives from 43 providers.\n“As the leading B2B travel platform, Expedia Group is investing to help partners grow faster and serve travelers better,” said Ariane Gorin, CEO of Expedia Group. “With our new APIs, as well as expanded tools in Expedia Group Advertising, we’re giving partners the technology, reach, and intelligence they need to compete at scale. At the same time, we’re harnessing the power of GenAI to transform how travelers discover, plan, and book their next trip.”\n\nConnect Smarter with B2B APIs: Expedia Group is scaling its leading B2B segment, Private Label Solutions, by piloting a new generation of APIs that lets partners — including some of the world’s largest brands — unlock the power of travel packages. Fueled by AI, automation, and continuous innovation, the new APIs will drive deeper customer engagement, stronger loyalty, and new re...