Business
Exchange Bank Announces Barry Friedman as New Board Member
Exchange Bank Announces Barry Friedman as New Board Member.
About this update from Exchange Bank (santa Rosa, Ca)
[{"type":"text","content":"\nExchange Bank is pleased to announce that Friedman’s Home Improvement (Friedman’s) President and CEO Barry Friedman has joined its Board of Directors. Since its founding in 1946, Friedman’s has operated as a locally owned home improvement, lumber and building materials retailer serving the North Bay and North Coast. Friedman is the third generation of the family to lead the company.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318465200/en/Barry Friedman, Exchange Bank Board Member and Friedman's Home Improvement President and CEO\n“We are thrilled to welcome Barry Friedman to Exchange Bank’s Board of Directors,” said Troy Sanderson, President and CEO of Exchange Bank. “Barry’s deep-rooted commitment to the North Bay, his leadership at Friedman’s, and his passion for community service align perfectly with Exchange Bank’s mission. His experience and insights will be invaluable as we continue to support local businesses and strengthen our community.”\n\nSince being named CEO in 2013, Friedman has led the company with a focus on fostering growth while embracing the importance of service and community. He is an Executive Committee Board Member of the North Bay Leadership Council (NBLC), a Community Board Member of Providence Santa Rosa Memorial Hospital (PSRMH), and the Chairperson of PSRMH’s Community Benefit Committee. Friedman is also a former Board Member of Rebuilding Together Santa Rosa and actively serves on the Leadership Team for the Schools Plus Golf Tournament. He holds a Business Degree from Lewis & Clark College in Portland, Oregon.\n\n“I’m honored to join the Board of Exchange Bank, a trusted institution with a deep legacy in Sonoma County,” said Friedman. “For nearly 80 years, Friedman’s has been rooted in this community, and we know firsthand the power of strong local partnerships. There’s a reason we’ve been an Exchange Bank client for so long—its commitment to supporting local families and businesses aligns perfectly with our own. This role is an opportunity to support the long-term success of our region, and I look forward to working with the Board as we uphold Exchange Bank’s legacy as a cornerstone of our community....