Business
eWellness Pivots Its Marketing & Sales Strategy
eWellness Pivots Its Marketing & Sales Strategy.
About this update from Ewellness Healthcare Corp
[{"type":"text","content":"\n \n \n eWellness Pivots Its Marketing & Sales Strategy\n \n \neWellness Pivots Its Marketing & Sales Strategy\n \n CULVER CITY, CA--(Marketwired - May 8, 2017) - eWellness Healthcare Corporation,- (OTCQB: EWLL) - a provider of the state of the art PHZIO Platform for the physical therapy and telehealth markets, announced today that they are pivoting their Marketing and Sales Strategy to focus on Los Angeles based patients, orthopedic surgeons and independent physical therapists.\n Marketing & Sales Strategy Pivot: We are planning to pivot away from our marketing to large scale PT clinics for now. Since we launched our Phzio platform to the Physical Therapy (\"PT\") industry last fall to significant industry appeal, clinical adoption for our digital platform has been limited. We now believe that this slower than antciapted adoption is primarily due to the current lack of universal reimbursement for our digital treatment platform by many insurers, including Medicare. We anticipate that new federal legislation may change this situation by early 2018, eliminating this barrier. In light of this situation we have just launched our PreHabPT.com platform that is a low-cost form of PT that is paid for by hospitals/clinics that are providing joint replacement and repairs under a bundled payment method or is being paid for by patients directly. We believe that this pivot is key to gaining traction with patient utilization of our digital therapy for both pre-and post-surgery injuries. Thus, our marketing & sales efforts are primarily focused on the Los Angeles market, for the near term in order to maximize our digital platforms exposure. We will be marketing directly to patients, doctors and hospital administrators beginning this week. \n Transformation of PT Patient Care Model: Utilizing Phzio.com, PreHab.com and PurePT.com (to be launched later this month), a patient can receive PT digitally or in their home or office for in-person consultations, without ever going to a PT clinic. Our disruptive technology solution eliminates the real estate and clinic location requirements where PT's have historically practiced and it frees the patient from having to commute to a PT clinic, which is the biggest reason for missed appointments. Our digital treatment system also allows a PT to treat a much larger patient volumes with h...