Business
Sportsbook Offering
Sportsbook Offering.
About this update from Evoke Plc
[{"type":"text","content":"\n 888 Holdings plc\n13 March 2008\n\n\n\n 888 Holdings Plc \n ('888' or the 'Company')\n\n 888 Announces UK and European launch of sports betting offering\n\n\n888, one of the world's most popular online gaming entertainment companies\nannounces the launch of www.888sport.com ('888sport'), a pan-European sports\nbetting offering, developed with Blue Square, the interactive gaming and betting\ndivision of Rank Group Plc.\n\nThe offering is being launched today, simultaneously, in the UK, Germany,\nSweden, Denmark, Spain and Austria. 888sport is now part of 888's unified\nentertainment offering of Casino, Poker, Bingo and Backgammon.\n\n888sport will be offered in five languages; English, Spanish, German, Swedish\nand Danish and will include editorial content and sports and betting selections,\neach tailored and localized per country. 888sport will also feature live\nin-running betting and will cover many sports fields including:\n\n • UK and Irish horseracing\n • UK, European and international football\n • Greyhound racing\n • Golf\n • Cricket\n • Rugby\n • Tennis\n • Other novelty events such as Big Brother\n\n\nToday's launch enables 888 to fulfil its strategy of cross-selling its new\nsports betting services to its existing customer base whilst leveraging its\nrobust multi-channel marketing engines to acquire new sportsbook customers\nglobally.\n\nGabi Campos, Senior VP, Head of Offering for 888 said:\n\n'We are delighted to offer our customers an international betting experience\nwith endless options to take part in sports events, whether live, seasonal or in\nthe future. Our international launch reinforces 888's strategy of creating a\nlarge community of people consuming entertainment content online. The\ncomplementary skills and work cultures of the 888 and Blue Square teams mean we\nare confident of completing a global rollout by the end of 2008.'\n\nMartin Belsham, Managing Director of Blue Square said:\n\n'Blue Square has earned a strong reputation in the UK for innovation in\ninteractive betting and gaming. Today marks the company's first move overseas,\nbringing together Blue Square's market-leading sports betting products with\n888's international brand strength. The launch of a multi-lingual sportsbook is\npart of our strategy to access a broader customer base by developing and\nmarketing gaming and ...