Business
Re: Dragonfish agreement with
Re: Dragonfish agreement with.
About this update from Evoke Plc
[{"type":"text","content":"\n RNS Number : 9164V 888 Holdings plc 20 July 2009 \n20 July 2009\n\nDragonfish\n\nDragonfish launches poker and casino in the Balkans \n\nDragonfish, the independent B2B division of 888 Holdings Plc, today announces an agreement with Loper Gate Ltd to launch poker and casino in the Balkans. \n\nPowered by Dragonfish's Total Gaming Solutions, providing comprehensive poker and casino software and customer relationship management (CRM) tools, the brands will launch as play848.com, casino848.com and poker 848.com.\n\nLoper Gate Ltd will control the marketing of the brands and is planning a €1.5m launch campaign across broadcast, online, outdoor media and public relations.\n\nLoper Gate Ltd, based in Cyprus, has significant Balkan market experience in its core area of advertising and media. In a short space of time, Loper Gate Ltd has secured strategic partnerships with major advertising agencies and media houses in Greece, Cyprus and Serbia and continues to penetrate the advertising market through the development of state-of-the-art technologies and collaboration with established media partners.\n \nThis local market expertise, coupled with Dragonfish's attractive tranche of games and market-leading technology and CRM, forms a powerful combination and provides a very strong platform from which to enter the growing Balkan market.\n\nGabi Campos, Managing Director of Dragonfish, said:\n\n'Loper Gate is fast becoming a powerful media player in the Balkans market and has the marketing strength to ensure play848.com becomes a leading online gaming destination. We are delighted that Loper Gate has chosen Dragonfish as it illustrates not only our software expertise but our ability to tailor the product to local markets and deliver a quick turnaround.' \n\nHelen G. Parouti, Director of Loper Gate Ltd, commented:\n\n'We would like to thank the Dragonfish team for the perfect cooperation we had during the creation of Play848.com. Within very limited timeframes they delivered us a flawlessly designed platform for casino848.com and poker848. We are very impressed by their professionalism and&n...