Business
Launch of Italian Sportsbook
Launch of Italian Sportsbook.
About this update from Evoke Plc
[{"type":"text","content":"\n 888 Holdings plc\n16 October 2007\n\n\n888 Holdings Plc\n('888' or the 'Company')\n\n 888 Launches Italian Sportsbook - 888.it\n\n888, one of the world's most popular online gaming entertainment companies,\nannounces the launch of its Italian sportsbook 888.it. 888.it is the Company's\nfirst ever licensed sportsbook offering and is a clear progression of the\nCompany's overall strategy to expand its product offering and capitalize on\nprofitable markets.\n\nFollowing the tender opened by the Italian Monopoly (AAMS) in October 2006, 888\nwas granted an online sports betting licence. As per the licence, the web\noffering is restricted to sports betting and skill games, with possible\nextension to any other new games that the Italian regulator may wish to\nintroduce in the future.\n\n888.it, together with Cogetech, a local partner specializing in the Italian\nmarket, will offer fixed odds initially related to all national sports events\nand international events that are of a national interest (excluding horse\nraces). At a later stage 888.it will expand its offering to include National\nhorse races and Skill games.\n\nGigi Levy, CEO of 888, said:\n\n'The launch of 888.it is a milestone in the progression of 888's diversified,\nmulti-channel strategy to grow our customer reach and appeal globally, both in\nterms of the new offering and the opportunity to exploit a new liberalized\nmarket. The Italian gaming market is extremely dynamic and the sports betting\nsegment is growing strongly. It is the strategy of AAMS to liberalize the market\nfurther and open it to new opportunities which 888 is ideally placed to take\nadvantage of.'\n\n-ends-\n\nContacts and enquiries\n888\nGigi Levy Chief Executive Officer +350 49800\nAviad Kobrine Chief Financial Officer +350 49800\n\nBell Pottinger Corporate & Financial\nAnn-marie Wilkinson/Nick Lambert/Chris Hamilton +44 (0)20 7861 3232\n\n\n\n\n\n This information is provided by RNS\n The company news service from the London Stock Exchange\n \n ","length":2317,"tagName":"div"}]