Business
Game Development agreement
Game Development agreement.
About this update from Evoke Plc
[{"type":"text","content":"\n 888 Holdings plc\n25 March 2008\n\n\n 888 Holdings Plc\n ('888' or the 'Company')\n\n 888 signs game development and integration agreement with NextGen Gaming\n\n888, one of the world's most popular online gaming entertainment companies,\ntoday announces the signature of a strategic agreement with NextGen Gaming\n('NextGen') - a leading game design studio specialising in developing and\nlicensing interactive wagering games for use on the Internet and land based\ngaming.\n\nNextGen's games have a proven track record in the gaming industry, and the\nagreement allows NextGen's most popular gaming titles to be made available to\ncustomers of 888 and of 888's White Label partners as part of 888's gaming\narena. The games' content will be 'localized' to appeal to specific countries\nthat 888 serves worldwide and should be available to 888 customers from Q3 2008.\n\nThe 888 Integration Platform enables third party game providers such as NextGen\nto swiftly connect into 888's gaming environment, in turn leveraging 888's brand\nstrength and robust multi-channel marketing thus reducing time to market.\n\nToday's announcement is further evidence of 888 executing its strategy to\nbroaden its entertainment offering. The Company has been integrating a number of\nthird party games in recent months and further agreements have been lined up in\nthe area of third party game integration going forward.\n\nGabi Campos, Senior VP, Head of Offering for 888 said:\n\n'We are constantly expanding our games offering to customers through internal\ninnovation and the integration of third party games, with the emphasis on new\ngames and branded content. The integration of NextGen's most popular games into\n888's gaming environment will provide a significant boost to this area of\norganic growth.'\n\nMatt Davey, CEO of Nextgen Gaming said:\n\n'888 is renowned in the industry as the gold standard in online gaming\nentertainment. Through this strategic agreement NextGen, as the world's premier\nsupplier of gaming content, is proud to offer some of its best performing titles\nsuch as Eastern Dragon TM and Dr Love TM. We are excited by the opportunity to\nwork with such a professional and progressive company as 888 and look forward to\ndelivering an exciting entertainment package.'\n\n \n\nContacts and enquiries:\n\n888\nGigi Levy, Chief Executive Officer +350...