Business
Dragonfish signs exclusive ag
Dragonfish signs exclusive ag.
About this update from Evoke Plc
[{"type":"text","content":"\n RNS Number : 7208Z 888 Holdings plc 28 September 2009 \n28 September 2009\nDragonfish\nDragonfish signs exclusive agreement with Tsogo Sun Gaming Group\n\n\nDragonfish, the independent B2B division of 888 Holdings Plc, today announces the signing of an exclusive agreement with Tsogo Sun Gaming Group (TSG), one of the largest hotel and entertainment groups in South Africa, to provide total gaming services for the land-based TSG's first move into online gaming.\nThe two companies will set-up a joint venture in South Africa, initially with a licensed offering in the regulated sportsbook arena. The partnership is to continue with the launch of casino, poker and bingo once a more developed regulatory regime is in place in South Africa.\n \nDragonfish will provide TSG with comprehensive gaming solutions; including games, technology, payment processing systems, call center, customer relationship management, online marketing and business analytics. This cutting edge collaboration between a world-class online gaming provider and a leading land based operator, will also enable the joint offering to include services such as:\n* integrated databases for CRM and marketing\n* * the combination of online payment methods with membership cardsAs part of the venture the two companies will market both 888's brand in South Africa as well as a new on-line brand for Tsogo. \nTSG has significant reach across a wide audience of people in South Africa, with average annual footfall across the group's seven casinos exceeding 21 million people. Distribution through TSG casinos and hotels will therefore provide Tsogo and 888's B2C products with a large user-base in South Africa and a strong presence in the country.\n \nGabi Campos, Managing Director of Dragonfish, said:\n'Dragonfish's technology infrastructure provides an excellent platform for partnerships with land based casinos. This partnership is the first of many targeted at regulated markets, where Dragonfish's partners operate under local licenses and enjoy the benefits of such regulatory arrangement. TSG's casinos provide a world-class, p...